# What is a CRM and when does a company need one?

Category: CRM. Intent: informational. Top brand: HubSpot.

Page: https://slateindex.ai/prompt/what-is-a-crm-and-when-does-a-company-need-one-jsjt44b6n4 · data of 2026-11-03

## Brands named

| Brand | Share of engines |
|---|---|
| HubSpot | 33% |
| Salesforce | 33% |
| Oracle CX | 33% |

## Sources

- ibm.com (2)
- microsoft.com (2)
- adobe.com (1)
- hubspot.com (1)
- netsuite.com (1)
- oracle.com (1)
- salesforce.com (1)
- zapier.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is a CRM and when does a company need one?”, https://slateindex.ai/prompt/what-is-a-crm-and-when-does-a-company-need-one-jsjt44b6n4, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).