# What is a marketing automation platform and when does a company need one?

Category: Marketing Automation. Intent: informational. Top brand: Salesforce.

Page: https://slateindex.ai/prompt/what-is-a-marketing-automation-platform-and-when-does-a-f53aby3ius · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| HubSpot | 100% |
| Salesforce | 67% |
| Drip | 33% |
| Make | 33% |
| Adobe Marketo Engage | 33% |
| Mailchimp | 33% |
| Oracle Eloqua | 33% |

## Sources

- hubspot.com (4)
- salesforce.com (3)
- adobe.com (2)
- ibm.com (2)
- microsoft.com (2)
- spotler.com (2)
- albato.com (1)
- amplitude.com (1)
- deployteq.com (1)
- infobip.com (1)
- mailchimp.com (1)
- oracle.com (1)
- sitecore.com (1)
- teamlewis.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is a marketing automation platform and when does a company need one?”, https://slateindex.ai/prompt/what-is-a-marketing-automation-platform-and-when-does-a-f53aby3ius, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).