# What is a web analytics tool and when does a company need one?

Category: Web Analytics. Intent: informational. Top brand: Google Analytics.

Page: https://slateindex.ai/prompt/what-is-a-web-analytics-tool-and-when-does-a-company-need-7zso7n7alc · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Google Analytics | 33% |
| Adobe Analytics | 33% |
| Microsoft Clarity | 33% |
| Matomo | 33% |

## Sources

- google.com (2)
- optimizely.com (2)
- adobe.com (1)
- analytify.io (1)
- arimetrics.com (1)
- digital.gov (1)
- latentview.com (1)
- leadfeeder.com (1)
- matomo.org (1)
- microsoft.com (1)
- nibusinessinfo.co.uk (1)
- seline.com (1)
- shopify.com (1)
- softwareadvice.com (1)
- temok.com (1)
- uxcam.com (1)
- webnode.com (1)
- wpvip.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is a web analytics tool and when does a company need one?”, https://slateindex.ai/prompt/what-is-a-web-analytics-tool-and-when-does-a-company-need-7zso7n7alc, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).