# What is the difference between a CRM and a marketing automation platform?

Category: CRM. Intent: informational. Top brand: Salesforce.

Page: https://slateindex.ai/prompt/what-is-the-difference-between-a-crm-and-a-marketing-bff7r5cgfb · data of 2026-11-03

## Brands named

| Brand | Share of engines |
|---|---|
| Pipedrive | 33% |
| Salesforce | 33% |
| Creatio | 33% |
| HubSpot | 33% |
| Microsoft Dynamics 365 | 33% |
| Nutshell | 33% |
| Zoho | 33% |
| Segment | 33% |
| Pardot | 33% |

## Sources

- hubspot.com (8)
- salesforce.com (5)
- arkesel.com (1)
- cio.com (1)
- creatio.com (1)
- make.com (1)
- nutshell.com (1)
- pipedrive.com (1)
- process.st (1)
- randgroup.com (1)
- rework.com (1)
- shopify.com (1)
- spotler.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is the difference between a CRM and a marketing automation platform?”, https://slateindex.ai/prompt/what-is-the-difference-between-a-crm-and-a-marketing-bff7r5cgfb, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).