# What is the difference between a marketing automation platform and email marketing software?

Category: Marketing Automation. Intent: informational. Top brand: Mailchimp.

Page: https://slateindex.ai/prompt/what-is-the-difference-between-a-marketing-automation-ajjehlqvre · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Mailchimp | 67% |
| Salesforce | 67% |
| HubSpot | 67% |
| Adobe Marketo Engage | 67% |
| ActiveCampaign | 67% |
| Drip | 33% |
| Constant Contact | 33% |
| Brevo | 33% |
| MailerLite | 33% |
| Kit | 33% |
| Braze | 33% |

## Sources

- act.com (2)
- spotler.com (2)
- trustradius.com (2)
- braze.com (1)
- capterra.com (1)
- deployteq.com (1)
- fitsmallbusiness.com (1)
- rework.com (1)
- salesforce.com (1)
- softwareinspect.com (1)
- thecmo.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is the difference between a marketing automation platform and email marketing software?”, https://slateindex.ai/prompt/what-is-the-difference-between-a-marketing-automation-ajjehlqvre, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).