# What is the typical pricing model for marketing automation software?

Category: Marketing Automation. Intent: transactional. Top brand: ActiveCampaign.

Page: https://slateindex.ai/prompt/what-is-the-typical-pricing-model-for-marketing-automation-3zzifxivrn · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| ActiveCampaign | 67% |
| HubSpot | 67% |
| Salesforce | 67% |
| Adobe Marketo Engage | 67% |
| Zoho | 33% |
| Pardot | 33% |

## Sources

- etropo.com (2)
- allable.ai (1)
- businessnewsdaily.com (1)
- busyless.space (1)
- crescade.com (1)
- goodfirms.co (1)
- magiclogix.com (1)
- officeconsumer.com (1)
- querymint.com (1)
- rackcdn.com (1)
- roboticmarketer.com (1)
- salesforce.com (1)
- spotsaas.com (1)
- stackkite.com (1)
- tested.media (1)
- toolradar.com (1)
- toolscreener.com (1)
- upbusinessco.com (1)
- zoho.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “What is the typical pricing model for marketing automation software?”, https://slateindex.ai/prompt/what-is-the-typical-pricing-model-for-marketing-automation-3zzifxivrn, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).