# Who makes the most used payroll platform?

Category: Payroll. Intent: navigational. Top brand: ADP Workforce Now.

Page: https://slateindex.ai/prompt/who-makes-the-most-used-payroll-platform-v4czhvk3tx · data of 2026-11-03

## Brands named

| Brand | Share of engines |
|---|---|
| ADP Workforce Now | 100% |
| QuickBooks Payroll | 100% |
| Paychex Flex | 100% |
| Gusto | 67% |
| Workday | 67% |
| ADP RUN | 33% |
| Paylocity | 33% |
| Rippling | 33% |
| Paycom | 33% |

## Sources

- adp.com (2)
- g2.com (2)
- appsruntheworld.com (1)
- forbes.com (1)
- gusto.com (1)
- milestone.inc (1)
- noon.ai (1)
- pcmag.com (1)
- rippling.com (1)
- sec.gov (1)
- selectsoftwarereviews.com (1)
- tryfinch.com (1)
- usnews.com (1)
- workforce.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Who makes the most used payroll platform?”, https://slateindex.ai/prompt/who-makes-the-most-used-payroll-platform-v4czhvk3tx, data of 2026-11-03. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).