# Who makes the most used social media management tool?

Category: Social Media Management. Intent: navigational. Top brand: Hootsuite.

Page: https://slateindex.ai/prompt/who-makes-the-most-used-social-media-management-tool-fq6x4n6sbc · data of 2026-11-02

## Brands named

| Brand | Share of engines |
|---|---|
| Hootsuite | 100% |
| Buffer | 100% |
| Sprout Social | 100% |
| HubSpot | 67% |
| Sprinklr | 33% |
| Later | 33% |
| Agorapulse | 33% |
| Zapier | 33% |

## Sources

- 6sense.com (2)
- buffer.com (2)
- hubspot.com (2)
- ama.org (1)
- fortunebusinessinsights.com (1)
- hootsuite.com (1)
- hp.com (1)
- iag.me (1)
- sproutsocial.com (1)
- techradar.com (1)
- tryhoox.com (1)
- zapier.com (1)

## Definitions

- Visibility (0–100): how often and how high AI answers name the brand, weighted by position.
- Mention rate: share of collected AI answers that name the brand.
- Share of voice: the brand's mentions as a share of all brand mentions in the category.
- Citation authority: share of answers naming the brand that cite the brand's own site.

Cite as: SlateIndex, “Who makes the most used social media management tool?”, https://slateindex.ai/prompt/who-makes-the-most-used-social-media-management-tool-fq6x4n6sbc, data of 2026-11-02. Licence: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/).