by Apollo · apollo.io ↗
Budget all-in-one combining data, sequencing, and nurture for outbound SDR motions
Apollo’s pricing is built for teams that want one platform for data, sequencing, automation, and follow-up without stitching together a larger stack. The official pricing page positions the product as a low-friction entry point: there is a Starter plan that is free forever, trial access includes credits, and users can move into paid plans when they need more scale, more automation, or broader email connectivity. Apollo also says it offers monthly and annual billing, plus custom plans for enterprise requirements. For buyers comparing tools, the key pricing question is not just the subscription fee; it is how much usage you expect to consume through credits, enrichment, exports, and plan-based feature gates. Apollo’s own materials emphasize flexibility, but they also make clear that some capabilities are tied to paid plans, fair-use limits, or separate agreements. That means the right budget model depends on your volume, your workflow complexity, and whether you need standard self-serve pricing or a sales-led custom contract.
Freemium with a free Starter plan, plus paid plans that vary by monthly or annual billing; enterprise buyers are directed to custom plans and sales conversations.
Apollo says customers can commit to monthly or annual plans, and the FAQ states that upgrades take effect immediately while downgrades and cancellations take effect at the end of the current billing cycle or term. Trial plans include 50 credits and 5 mobile credits. The pricing page also says the Starter plan is free forever, and the enterprise/custom path uses separate pricing and terms. A Fair Use Policy applies to Unlimited plans, and refunds are not processed for mid-term downgrades.
The pricing page says Starter is free forever. Trial plans include 50 credits and 5 mobile credits, and Apollo notes that some capabilities are restricted on non-paying plans, such as connecting non-Gmail/Microsoft accounts for email campaigns.
The documents confirm that Apollo has a Basic tier and that pricing differs based on monthly versus annual billing, but the exact dollar amount is not included in the supplied text.
The documents confirm that Apollo has a Professional tier and that pricing differs based on monthly versus annual billing, but the exact dollar amount is not included in the supplied text.
The documents confirm that Apollo has an Organization tier and that pricing differs based on monthly versus annual billing, but the exact dollar amount is not included in the supplied text.
Apollo says customers can buy additional credits after signing up and logging in, and that credits apply to enrichment and related workflows. The supplied documents do not include a dollar amount for this add-on.
Apollo says complex enterprise needs may require custom plans with custom pricing and terms, including additional integrations, security, governance, and API access. No specific price is provided in the supplied documents.
A small SDR team wants a low-cost way to prospect, sequence outreach, and use contact data without buying multiple tools.
Expected costStart on the free Starter plan, then move to a paid plan if the team needs more credits, advanced automation, or non-Gmail/Microsoft email connections.A growing sales team needs more outreach power, analytics, and CRM integrations.
Expected costExpect a paid Basic, Professional, or Organization plan, with final cost depending on monthly versus annual billing and the feature set required.An enterprise buyer needs governance, security, or custom API access.
Expected costApollo directs these buyers to custom plans with sales-led pricing rather than published self-serve pricing.Yes. Apollo says the Starter plan is free forever, and the site also promotes getting started for free. The trial FAQ adds that trial plans include credits and most of the features of the selected plan. That makes it easy to evaluate the platform before committing to a paid tier.
Apollo says you can either convert to a paying plan or downgrade to the Starter plan when your trial is over. The pricing page explicitly says the Starter plan is free forever. If you are testing the product, that gives you a no-cost fallback instead of forcing an immediate purchase.
Apollo says you may request cancellation in Plan Overview or by emailing support, and cancellations take effect at the end of the current term. Upgrades take effect immediately, while downgrades take effect immediately for plans and seats but at the end of the billing cycle for add-ons. Apollo also states that refunds are not processed for mid-term downgrades.
Apollo includes credits in trial plans, and the pricing page says customers can purchase additional credits at any time. The documents also explain that enrichment and export actions consume credits, which means usage can affect total spend even after the base subscription is set. For heavy data work, credits are an important part of the pricing conversation.
Yes. Apollo says its standard plans are for internal business use only, and use cases such as powering external products, sharing data with customers, or reselling Apollo data require a separate agreement with custom pricing and terms. The pricing page also recommends talking to sales for complex enterprise needs. That makes custom contracting the right path for specialized deployments.
