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Customer.io Pricing & Plans

#2 in Marketing Automation

by Customer · customer.io ↗

Behavioral marketing automation platform for lifecycle messaging across email, push, SMS, and in-app channels.

#2Marketing AutomationMid-market
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Pricing at a glance

◇ Pricing model

Tiered subscription pricing with public starting rates for Essentials and Premium, and custom quote-only Enterprise pricing; usage-based add-ons apply for some overages.

↻ Billing notes

Customer.io publishes both monthly and annual billing cadences depending on plan. Essentials starts at $100 per month and is billed monthly, while Premium starts at $1,000 per month and is billed yearly; Enterprise is annual and quote-based. The product site advertises a 14-day free trial with no credit card required and cancellation anytime, and the pricing page adds a Startup Program that gives eligible companies under $10M raised a full year free. The public page also indicates unlimited user seats and 2 workspaces across the listed plans, while some support and onboarding items are reserved for higher tiers.

Plans and pricing

3 tiers

Essentials

Monthly
$100 per month
  • 5k profiles (people + objects)
  • AI Agent with core execution skills
  • 1 million emails per month
  • 2 object types
  • Visual workflow builder
  • LLM actions with 100K credit sample

Profiles are capped at 5,000, monthly email sends are capped at 1 million, and object types are limited to 2. Additional people & object profiles cost $0.009 each, and additional 1,000 emails cost $0.12.

Premium

Yearly
$1,000 per month
  • Everything in Essentials
  • Custom profile volume & pricing
  • Custom email volume & pricing
  • 10 object types
  • Elevated Agent limits + custom skills
  • Daily Routines (scheduled tasks)

Profile volume and email volume are custom, and additional 1,000 emails are listed at $0.12. Additional people & object profiles and additional AI credits are custom or negotiated for this tier.

Enterprise

Annual
Not publicly disclosed
  • Everything in Premium
  • Best pricing on profile & email volume
  • Custom Agent limits + execution skills
  • Priority technical support
  • Migration support*
  • Dedicated Customer Success Manager*

Enterprise pricing is quote-only. The public page says "Let's talk" and notes negotiated pricing for AI credits; several support and infrastructure items are available by consultation.

Add-ons and extras

Additional people & object profiles

$0.009 each

This overage is listed under Usage + Billing and applies when the included profile allowance is exceeded.

Additional 1,000 emails

$0.12

This overage is listed for all three plans and appears to apply when email volume exceeds the included amount.

Additional AI credits

$10 / 100K

Public pricing is shown for Essentials and Premium, while Enterprise is negotiated.

Hidden and indirect costs

Worth budgeting for
⚠  Customer.io publicly notes that some capabilities are gated by plan and that certain services may carry extra or consultation-based costs. The pricing table shows migration support, a dedicated Customer Success Manager, a dedicated Technical Implementation Specialist, shared Slack support, audit logging and data governance, and dedicated hardware as Enterprise-specific or consultation-based items, which means buyers should expect implementation or support complexity to affect final spend. The company also references premium data integrations and HIPAA compliance on higher tiers, so the practical cost of adoption may rise as teams move beyond the self-serve Essentials plan.
⚠  The public pricing page also distinguishes between included volume and custom volume, which means usage growth can change costs even when the plan name stays the same. Essentials includes fixed profile and email ceilings, while Premium and Enterprise shift to custom pricing for profile volume and email volume, and the page separately lists per-unit overages for extra profiles and additional email blocks.

What buyers actually pay

A small team is getting started with lifecycle email and needs a predictable entry point.

Expected cost$100 per month on Essentials, plus any overages if they exceed 5,000 profiles or 1 million monthly emails.
Monthly billingProfile countEmail volumeAdditional email blocksAdditional people & object profiles

A scaling team wants multi-channel automation, custom workflows, and better support.

Expected cost$1,000 per month on Premium, billed yearly, with custom profile and email volume pricing.
Annual billingCustom profile volumeCustom email volumePremium supportOnboarding supportHIPAA compliance

An enterprise buyer needs dedicated infrastructure, migration help, and advanced governance.

Expected costNot publicly disclosed; quote-only Enterprise pricing.
Custom Agent limitsDedicated hardwareAudit logging & data governanceDedicated Technical Implementation SpecialistMigration supportDedicated Customer Success Manager

Pricing FAQ

Yes. The product site says there is a 14-day free trial, no credit card is required, and you can cancel anytime. That makes it easy to evaluate the platform before committing to a paid plan. The pricing page also promotes a Startup Program for eligible early-stage companies.

The public entry price is $100 per month for Essentials. That plan is billed monthly and is the lowest publicly disclosed tier on the pricing page. Premium starts at $1,000 per month billed yearly, and Enterprise is quote-only.

Yes. The pricing page lists additional people and object profiles at $0.009 each and additional 1,000 emails at $0.12. It also lists additional AI credits at $10 per 100K on the public tiers, while Enterprise AI credit pricing is negotiated. Buyers should plan for volume growth to affect total cost.

No. The Enterprise tier is not publicly disclosed and is presented as a sales conversation with "Let's talk" and "Talk to sales." The page indicates that Enterprise includes custom limits, dedicated hardware, and advanced support, but the actual price must be obtained from Customer.io.

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