Free
Monthly$0
- Up to 5 saved reports per seat
- Unlimited seats
- Insights, funnels, retention, & flows reports
- 10K monthly session replays
Capped at 1M monthly events.
Mixpanel Pricing, Plans, and Availability
#5 in Web Analyticsby Mixpanel · mixpanel.com ↗
Product analytics tool often used as an alternative/complement to Google Analytics for event-based analysis.
Pricing at a glance
Mixpanel’s pricing is built for teams that want to start free and then pay as product usage grows. The public pricing page highlights a Free plan, a self-serve Growth plan that starts at $0, and an Enterprise option that is sold through sales. The billing docs explain that Mixpanel charges based on events across all projects in your organization, so the main cost driver is how much product activity you send into the platform. That makes the model straightforward for teams that expect volume to change over time, but it also means forecasting matters: the more events you track, the more your bill can rise, especially once you move beyond the included monthly event allowance. Mixpanel also offers optional add-ons for capabilities like Group Analytics and Data Pipelines, so buyers should treat those as part of the total cost if they need them. For startups, Mixpanel says a first year free Startup Plan may be available to qualifying companies. For larger buyers, Enterprise remains quote-based, with security, governance, and support features that are positioned for scaled teams.
◇ Pricing model
Event-based pricing with usage tiers and optional add-ons; Growth is self-serve, while Enterprise is contact-sales.
↻ Billing notes
Mixpanel bills on a subscription basis, with cards charged at the beginning of every month or every year depending on the plan purchased. The docs say the Free plan has no trial and can be used for as long as you want, while Growth plans purchased after February 2025 include the first 1M events free. Annual plans require a larger pre-committed volume, and the pricing page says startups founded less than 5 years ago with up to $8M in total funding may qualify for a first year free Startup Plan.
Plans and pricing
3 tiersGrowth
Monthly or yearlyStarts at $0
- Unlimited reports
- 20K monthly session replays free
- Cohorts
- Mixpanel Agent
1M monthly events free, then $0.28 per 1K events after on the public pricing page; the docs also describe additional event charges for usage above the included amount.
Enterprise
Monthly or yearlyLet’s chat
- Advanced analytics
- Comprehensive data governance and security
- Premium support
Unlimited monthly events; the docs also note an MTU-based Enterprise plan that starts at $20,000 per year and is not available online.
Add-ons and extras
Group Analytics
Add-onA recommended B2B add-on for behavioral analysis at the business or group level. The docs say it is charged as 40% of additional data ingested.
Data Pipelines
Add-onAn add-on that exports events to a cloud storage bucket or data warehouse. The docs say it is charged as 20% of additional data ingested and includes a 30-day free trial.
Metric Trees
Add-onAn add-on that helps teams map their growth strategy and relate input metrics to business outcomes.
What buyers actually pay
A small team evaluating Mixpanel for product analytics with light event volume.
Expected cost$0 to start on the Free plan, or $0 on Growth until usage exceeds the included 1M monthly events.Monthly event volumeNumber of saved reportsNeed for session replays beyond the included amount
A growing SaaS team that needs more than the included event volume and wants self-serve purchasing.
Expected costStarts at $0 on Growth, then increases with event overages at the published per-1K-event rate.Additional monthly events above the free 1MVolume discountsOptional Group Analytics and Data Pipelines add-ons
An enterprise buyer with governance, security, and support requirements.
Expected costCustom quote through sales; the docs also reference an MTU-based Enterprise plan that starts at $20,000 per year.Annual commitment levelNeeded security and governance featuresSupport level and services
Pricing FAQ
Mixpanel uses event-based pricing instead of seat-based pricing. The public pricing page shows a Free plan and a Growth plan that starts at $0, then charges for additional events after the included monthly amount. The docs also explain that pricing is calculated across projects in your organization based on events.
Yes. The pricing page says Free is “Free forever,” and the docs say you can use the Free plan for as long as you want with no trial needed. The Free plan is capped at 1M monthly events and includes a limited set of saved reports and features.
Yes. The docs list optional add-ons such as Group Analytics and Data Pipelines for Growth and Enterprise plans. The pricing page also lists Metric Trees as an add-on. These add-ons expand functionality, and the docs state that some of them are billed as a percentage of additional data ingested.