Who each engine recommends
Position of every brand named in the latest run.
| Brand | ChatGPT | Perplexity | AI Mode | Mention rate |
|---|---|---|---|---|
| ADP Workforce NowTop pick | #1 | #1 | #1 | |
| QuickBooks Payroll | #2 | #2 | #2 | |
| Paychex Flex | #3 | #3 | #4 | |
| Gusto | — | #4 | #6 | |
| Workday | #5 | — | #5 | |
| ADP RUN | — | — | #3 | |
| Paylocity | #4 | — | — | |
| Rippling | — | #5 | — | |
| Paycom | #6 | — | — |
Responses
What each engine answered, and how the shortlist moved.
ChatGPT · run of Nov 3 · sentiment toward the top pick: → Neutral
- ADP Workforce Now — ADP (Automatic Data Processing) is generally considered the world's largest and most widely used payroll services provider.
- QuickBooks Payroll
- Paychex Flex
- Paylocity
- Workday
- Paycom
Perplexity · run of Nov 3 · sentiment toward the top pick: → Neutral
- ADP Workforce Now — ADP—specifically ADP’s payroll platforms—is generally considered the most widely used payroll provider in the U.S., serving about one million customers across its business lines.
- QuickBooks Payroll — For small businesses using an accounting suite, Intuit QuickBooks Payroll is often cited as the most-used payroll software, with Paychex and Gusto as close competitors.
- Paychex Flex — For small businesses using an accounting suite, Intuit QuickBooks Payroll is often cited as the most-used payroll software, with Paychex and Gusto as close competitors.
- Gusto — For small businesses using an accounting suite, Intuit QuickBooks Payroll is often cited as the most-used payroll software, with Paychex and Gusto as close competitors.
Google AI Mode · run of Nov 3 · sentiment toward the top pick: ↑ Positive
- ADP Workforce Now — The title for the most used payroll platform overall belongs to ADP (Automatic Data Processing) , which handles payroll and human capital management for over a million clients globally and commands the largest overall…
- QuickBooks Payroll — For Small-to-Medium Businesses (SMBs): Intuit QuickBooks Payroll, RUN Powered by ADP , and Paychex Flex dominate.
- ADP RUN — For Small-to-Medium Businesses (SMBs): Intuit QuickBooks Payroll, RUN Powered by ADP , and Paychex Flex dominate.
- Paychex Flex — For Small-to-Medium Businesses (SMBs): Intuit QuickBooks Payroll, RUN Powered by ADP , and Paychex Flex dominate.
- Workday — For Enterprise HCM (Human Capital Management): Workday holds a massive share among large multinational corporations and worldwide enterprise deployments.
- Gusto — For Modern Tech/Startups: Gusto has rapidly scaled to power hundreds of thousands of small businesses with modern, automated, and transparently priced cloud software.[](https://www.tryfinch.com/blog/fragmentation-in-…
Citations
Sources the engines cited for this prompt.
| Source | Type | Citations | Cited by |
|---|---|---|---|
| adp.com | Brand site · ADP Workforce Now | 2 | ChatGPT |
| g2.com | Review site | 2 | Perplexity |
| appsruntheworld.com | Web | 1 | ChatGPT |
| forbes.com | Media | 1 | Perplexity |
| gusto.com | Brand site · Gusto | 1 | Perplexity |
| milestone.inc | Web | 1 | Perplexity |
| noon.ai | Web | 1 | Google AI Mode |
| pcmag.com | Media | 1 | Perplexity |
| rippling.com | Brand site · Rippling | 1 | Perplexity |
| sec.gov | Web | 1 | ChatGPT |
| selectsoftwarereviews.com | Web | 1 | Perplexity |
| tryfinch.com | Web | 1 | Google AI Mode |
| usnews.com | Web | 1 | Perplexity |
| workforce.com | Web | 1 | Perplexity |