ADP RUN
NewPayroll, tax filing and basic HR for small businesses
#11 of 46 in Payroll900,000 customers (per adp.com)50% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- ADP RUN ranks #11 of 46 in Payroll with an AI visibility score of 12 (SlateIndex, Nov 3, 2026).
- ADP RUN is most visible on ChatGPT (14.4) and least on Perplexity (10.2).
- AI engines name ADP RUN in 9 of the 30 Payroll buyer prompts SlateIndex tracks.
- gusto.com is the source AI engines cite most in answers about ADP RUN, with 12 citations.
About
Company details for ADP RUN
RUN Powered by ADP is a cloud-based payroll product for small businesses with 1 to 49 employees. It deducts and files federal, state and local payroll taxes, runs payroll checks, and includes employee self-service, hiring and onboarding tools, and support. Pricing is not published. It ranks #11 of 46 in Payroll on SlateIndex and has a visibility score of 12 in the latest weekly run.
Its differentiator: combines payroll, tax filing, payroll checks, employee self-service and support in one product for businesses with 1 to 49 employees.
- Website
- adp.com
- Categories
- Payroll
- Company size
- 5,000+ employees
- Headquarters
- Roseland, New Jersey (parent ADP)
- Company type
- Division of ADP
- Customers
- 900,000 · per adp.com/what-we-offer/products/run-powered-by-adp.aspx
- Deployment
- Cloud-based
- Platforms
- Mobile app
- Support
- Chat support
Read from en.wikipedia.org, adp.com, g2.com, fitsmallbusiness.com, mediacenter.adp.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.
AI mentions & citations
Recent answers that name ADP RUN
Compare the leading payroll platforms
include Gusto, ADP RUN, Paychex, Rippling, QuickBooks Payroll, and Deel.
Where can I sign up for a payroll platform?
Where can I sign up for a payroll platform?
RUN Powered by ADP: Best for small-to-midsize businesses wanting deep compliance, scalability, and name recognition.
Which payroll platform offers a free trial?
ADP RUN: Three months free
Best payroll platform with AI features
What are the best payroll tools in 2026?
RUN Powered by ADP — Best for Small-to-Midsize Reliability : Ranked high on industry leaderboards (like G2's Best Software Products) with automated "RUN & DONE" payroll, robust compliance across all 50 states, and…
Who makes the most used payroll platform?
For Small-to-Medium Businesses (SMBs): Intuit QuickBooks Payroll, RUN Powered by ADP , and Paychex Flex dominate.
Which payroll platform has the best reviews?
RUN Powered by ADP (Rated ~4.7/5) – A popular choice scoring high marks for reliability and comprehensive features for small businesses.[](https://www.g2.com/categories/payroll)
Products & features
What ADP RUN sells
RUN Powered by ADP
Cloud payroll, tax filing, payroll checks, employee self-service and support for small businesses.
Payroll Inspector
Uses generative AI to flag hour and hourly-rate errors before payroll runs.
ADP Assist
Generative AI assistant that runs tasks such as paying employees from the home-page search bar.
Strengths engines cite
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
- free months promotional offer
Target market & buyers
Small businesses with 1 to 49 employees
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Dec 2025PartnershipThatch ICHRA integration announced
An ICHRA health-benefits integration with Thatch was embedded in RUN.
- Dec 2025CompanyRUN ranked first in G2 Winter 2026 Grid
G2's Winter 2026 Grid placed RUN first in 17 categories.
- Oct 2025ProductClover POS integration and AI tax-notice extraction
RUN added a Clover POS integration and AI document extraction for tax notices.
- May 2025ProductADP Assist and Payroll Inspector added to RUN
RUN added ADP Assist, a generative AI assistant, and Payroll Inspector, which flags hour and hourly-rate errors before payroll runs.
Competitive landscape
How ADP RUN compares with its top three alternatives
ADP RUN most often appears alongside Gusto, QuickBooks Payroll, ADP Workforce Now in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| ADP RUN | 12% | 4% | New | Pricing not available |
| Gusto | 49.2% | 11.4% | New | Pricing not available |
| QuickBooks Payroll | 26.8% | 8.2% | New | Pricing not available |
| ADP Workforce Now | 34% | 8.7% | New | Pricing not available |
| Rippling | 28.7% | 7.8% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 50% · Neutral 39% · Mixed 11% of 18 engine answers that mention ADP RUN
Praised for
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
- free months promotional offer
Criticised for
Cite as: SlateIndex, “ADP RUN AI visibility profile”, https://slateindex.ai/brand/adp-run, data of Nov 3, 2026. Licence: CC BY 4.0.