GustoPayroll
vs
PaylocityA Solution For HR, Finance, and IT, Tailored to You
Comparison · Payroll · weekly run Nov 3
Gusto vs Paylocity
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Gusto is the stronger AI pick in Payroll: it has a visibility score of 49.2 versus 4.8 for Paylocity, and ranks ahead in 88% of the answers that name both.
Choose Gusto if…
- You want the brand AI engines rank higher (49.2 vs 4.8)
- AI answers describe it more positively (62% vs 27% positive)
- You need SOC 1 Type II or HIPAA coverage
- Intuitive, clean user interface
Choose Paylocity if…
- You need ISO 27001:2022 or SOC 1 coverage
- Modern user experience
- Strong analytics
- High workforce management automation
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Gusto | Paylocity |
|---|---|---|
| Visibility score | 49.2% | 4.8% |
| Change vs last week | New | New |
| Rank in Payroll | #1 | #19 |
| Share of voice | 11.4% | 1.9% |
| Mentions this run | 50 | 9 |
| Positive in AI answers | 62% | 27% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Gusto 0pp · Paylocity 0pp over 0 weekly runs.
Engine by engine
Gusto leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GustoPaylocity
Head to head in AI answers
8 engine answers name both brands
7Gusto ranked higher
1Paylocity ranked higher
| Prompt | Engine | Gusto | Paylocity |
|---|---|---|---|
| What is the difference between a payroll platform and Recruiting? | ChatGPT | #3 | #4 |
| What are the best payroll tools in 2026? | Perplexity | #1 | #10 |
| Top payroll platform options for B2B SaaS companies | Perplexity | #2 | #6 |
| Compare the leading payroll platforms | Perplexity | #1 | #10 |
| Which payroll vendors do analysts recommend? | AI Mode | #1 | #5 |
| Official website of the top payroll platform vendors | ChatGPT | #10 | #6 |
| Official website of the top payroll platform vendors | Perplexity | #3 | #5 |
| Is BambooHR a good payroll platform? | ChatGPT | #2 | #5 |
Features, pricing & fit
| Dimension | Gusto | Paylocity |
|---|---|---|
| Deployment | Cloud-based SaaS | Web and mobile app |
| Compliance | SOC 1 Type II, SOC 2 Type II, HIPAA | ISO 27001:2022, SOC 1, SOC 2 Type II |
| Support | — | 24/7 access through self-service portal, Expert benefit support assistance, Phone support at 1-800-520-2687 |
| Founded | 2011 | 1997 |
| Headquarters | 525 20th Street, San Francisco, CA 94107 | Schaumburg, Illinois |
| Employees | — | 5,000+ |
| Funding | Seed | Follow-on offering · $110M raised |
| Best for | U.S. small and midsize businesses | Mid-sized employers, roughly 50 to 500 employees, that want payroll, HR, finance and IT in one system |
Pros and cons
Themes from the AI answers that mention each brand
Gusto
- Intuitive, clean user interface
- Transparent, straightforward pricing
- Automated tax filing
- Robust built-in benefits administration
- Free setup and onboarding until running payroll
- Generally more expensive than alternatives
Paylocity
- Modern user experience
- Strong analytics
- High workforce management automation
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Gusto vs Paylocity”, https://slateindex.ai/compare/gusto-vs-paylocity, data of Nov 3, 2026. Licence: CC BY 4.0.