Salesforce vs ServiceTitan
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Salesforce is the stronger AI pick in Field Service Management: it has a visibility score of 46.2 versus 28.9 for ServiceTitan, and ranks ahead in 50% of the answers that name both.
Choose Salesforce if…
- You want the brand AI engines rank higher (46.2 vs 28.9)
- You need ISO 27001:2022 or ISO 27017 or ISO 27018 or SOC 1 or SOC 2 or SOC 3 or HITRUST coverage
- You prefer a larger, established vendor (5,000+ employees)
- Powerful reporting, automation and customisation
Choose ServiceTitan if…
- AI answers describe it more positively (23% vs 21% positive)
- Market leader for residential and commercial trade contractors
- All-in-one platform for HVAC, plumbing, and electrical trades
- Deepest operational platform with pricing books and marketing integration
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Salesforce | ServiceTitan |
|---|---|---|
| Visibility score | 46.2% | 28.9% |
| Change vs last week | New | New |
| Rank in Field Service Management | #1 | #5 |
| Share of voice | 9.6% | 8.3% |
| Mentions this run | 48 | 40 |
| Positive in AI answers | 21% | 23% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Salesforce 0pp · ServiceTitan 0pp over 0 weekly runs.
Engine by engine
Salesforce leads on 2 of 3 engines
Head to head in AI answers
28 engine answers name both brands
Features, pricing & fit
| Dimension | Salesforce | ServiceTitan |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | Cloud (SaaS) | Cloud-based |
| Integrations | — | 70+ |
| Compliance | ISO 27001:2022, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, HITRUST | — |
| Support | Phone, Trailblazer Community, Success Plans, Trailhead training | — |
| Founded | 1999 | 2012 |
| Headquarters | San Francisco, California | Glendale, California, US |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | — | IPO · $1100M raised |
| Best for | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Home and commercial contractors in the trades, from residential service companies to enterprise construction firms |
Plans side by side
Salesforce
Pricing not available.
ServiceTitan
Pros and cons
Themes from the AI answers that mention each brand
Salesforce
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
ServiceTitan
- Market leader for residential and commercial trade contractors
- All-in-one platform for HVAC, plumbing, and electrical trades
- Deepest operational platform with pricing books and marketing integration
- Strong ratings of 4.3-4.5/5 from more than 300 reviews
- Suited to scaling large enterprise-level home service businesses
- Typically more expensive and complex than alternatives
- High implementation costs and steep learning curve for startups
- Pricing kept behind quote-only sales process
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Salesforce vs ServiceTitan”, https://slateindex.ai/compare/salesforce-vs-servicetitan, data of Nov 3, 2026. Licence: CC BY 4.0.