DomoBusiness Intelligence
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Business Intelligence · weekly run Nov 2
Domo vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 7.7 for Domo, and ranks ahead in 100% of the answers that name both.
Choose Domo if…
- You need SOC 1 or ISO 27018 or HITRUST or GDPR or CCPA coverage
- High user rating (4.5/5)
- Suited to embedded analytics and operational workflows
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 7.7)
- AI answers describe it more positively (30% vs 8% positive)
- You need FedRAMP coverage
- Governed semantic layer and metric consistency
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Domo | Looker |
|---|---|---|
| Visibility score | 7.7% | 29.8% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #12 | #3 |
| Share of voice | 3.5% | 8.1% |
| Mentions this run | 18 | 42 |
| Positive in AI answers | 8% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Domo 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
DomoLooker
Head to head in AI answers
12 engine answers name both brands
0Domo ranked higher
12Looker ranked higher
| Prompt | Engine | Domo | Looker |
|---|---|---|---|
| What are the best Business Intelligence tools in 2026? | ChatGPT | #6 | #3 |
| What are the best Business Intelligence tools in 2026? | Perplexity | #9 | #3 |
| Best business intelligence tool for enterprise | ChatGPT | #6 | #3 |
| Best business intelligence tool for enterprise | AI Mode | #9 | #5 |
| Compare the leading Business Intelligence platforms | ChatGPT | #7 | #3 |
| Which Business Intelligence vendors do analysts recommend? | ChatGPT | #14 | #8 |
| Which Business Intelligence vendors do analysts recommend? | Perplexity | #6 | #4 |
| Which business intelligence tool has transparent pricing? | ChatGPT | #7 | #6 |
| Which business intelligence tool has transparent pricing? | AI Mode | #9 | #8 |
| Official website of the top business intelligence tool vendors | ChatGPT | #12 | #5 |
| Official website of the top business intelligence tool vendors | AI Mode | #10 | #4 |
| Official website of the top business intelligence tool vendors | Perplexity | #10 | #4 |
Features, pricing & fit
| Dimension | Domo | Looker |
|---|---|---|
| Deployment | Cloud-native | Google Cloud |
| Compliance | SOC 1, SOC 2, ISO 27001, ISO 27018, HIPAA, HITRUST, GDPR, CCPA | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Founded | 2010 | — |
| Headquarters | American Fork, Utah | — |
| Funding | IPO (Nasdaq: DOMO) | Series E · $280M raised |
Pros and cons
Themes from the AI answers that mention each brand
Domo
- High user rating (4.5/5)
- Suited to embedded analytics and operational workflows
- Enterprise-style annual custom-quote contracts, often $30,000+ per year
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Domo vs Looker”, https://slateindex.ai/compare/domo-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.