Looker
NewAgentic business intelligence and embedded analytics on Google Cloud
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Looker ranks #3 of 47 in Business Intelligence with an AI visibility score of 29.8 (SlateIndex, Nov 2, 2026).
- Looker is most visible on ChatGPT (37.2) and least on Perplexity (23.5).
- AI engines name Looker in 48 of the 120 Business Intelligence buyer prompts SlateIndex tracks.
- microsoft.com is the source AI engines cite most in answers about Looker, with 26 citations.
About
Company details for Looker
Looker is a business intelligence and embedded analytics platform from Google Cloud. It uses a semantic layer, defined in LookML, to set business metrics once, and dashboards, Gemini-powered conversational analytics and MCP-connected tools all draw on those definitions. Looker Embedded lets developers add analytics and conversational AI to their own applications through APIs and SDKs. It ranks #3 of 47 in Business Intelligence on SlateIndex and has a visibility score of 29.8 in the latest weekly run.
It has raised about $280M. Its differentiator: a universal semantic layer defined once in LookML that grounds both human analysts and AI agents in a single source of truth.
- Website
- looker.com
- Categories
- Business Intelligence, AI Coding Assistants, AI Agents, Web Analytics
- Company type
- Division of Google
- Funding
- Series E · $280M raised
- Deployment
- Google Cloud
- Compliance
- SOC 2, ISO 27001, FedRAMP, HIPAA
Read from cloud.google.com, howtoharden.com, venturebeat.com, en.wikipedia.org, siliconrepublic.com, crunchbase.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Business Intelligence. Microsoft Power BI leads the category at 74.2%.
AI mentions & citations
Recent answers that name Looker
Which business intelligence tool has the best reviews?
Looker (by Google): Highly favored for its developer-centric data modeling and real-time exploration, scoring an impressive average of around 4.5 out of 5 stars on Gartner Peer Insights.
Top business intelligence tool options for B2B SaaS companies
Which business intelligence tool has the best reviews?
Based on current 2026 customer reviews, Tableau and Looker are among the highest-rated dedicated business intelligence (BI) platforms.
Top business intelligence tool options for B2B SaaS companies
Looker (by Google Cloud) : Highly favored in SaaS because of LookML, its proprietary modeling language.
What features matter most in a business intelligence tool?
How do I choose a business intelligence tool for a mid-market team?
What is the difference between a business intelligence tool and Product Analytics?
What are the best Business Intelligence tools in 2026?
Products & features
What Looker sells
Looker
Platform for business intelligence, data applications and embedded analytics, built on the LookML semantic layer.
Looker Embedded
Low-code iframe embedding and SDKs for adding analytics and conversational AI to customer-facing applications.
Conversational Analytics
Gemini-powered natural-language questions and Dashboard Agents grounded in the governed semantic layer.
Looker Core on Google Cloud
Looker provisioned through the Google Cloud console with Google Cloud IAM, Private Service Connect and CMEK.
Strengths engines cite
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
Target market & buyers
Notable customers include PayPal, Intel, ALLO Fiber, Overdose Digital, Wego, Thomson Reuters.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series B | 2015 | $30M |
| Series E | — | $103M |
| Latest known round | Total raised |
|---|---|
| Series E | $280M |
Recent developments
- Dec 2025ProductCSV, XLS and XLSX upload to Looker
Users can upload CSV, XLS and XLSX files directly to Looker to query and visualize the data.
- Oct 2025SecuritySecurity flaws in Looker reported
A report said security flaws in Looker could expose firms to data theft and system takeover.
Competitive landscape
How Looker compares with its top three alternatives
Looker most often appears alongside Microsoft Power BI, Tableau, Qlik Sense in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Looker | 29.8% | 8.1% | New | Pricing not available |
| Microsoft Power BI | 74.2% | 13.2% | New | Pricing not available |
| Tableau | 55.2% | 11.6% | New | Pricing not available |
| Qlik Sense | 28.8% | 8% | New | Pricing not available |
| AWS | 35.7% | 7.5% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 30% · Neutral 57% · Mixed 13% of 53 engine answers that mention Looker
Praised for
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
Criticised for
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Cite as: SlateIndex, “Looker AI visibility profile”, https://slateindex.ai/brand/looker, data of Nov 2, 2026. Licence: CC BY 4.0.