Skip to content
SlateIndex
EmailOctopusEmail marketing made easy
vs
EmmaEmail marketing built for your ecosystem
Comparison · Email Marketing · weekly run Nov 2

EmailOctopus vs Emma

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

EmailOctopus is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0 for Emma.

Choose EmailOctopus if…

  • You want the brand AI engines rank higher (3.1 vs 0)
  • You want a free plan to start
  • You need Says it is fully GDPR compliant or Registered with the UK ICO coverage
  • Budget-friendly pricing

Choose Emma if…

  • You need HITRUST or SOC 2 Type II or TX-RAMP coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric EmailOctopus Emma
Visibility score3.1%0%
Change vs last weekNewNew
Rank in Email Marketing#24#44
Share of voice1.1%0%
Mentions this run50
Positive in AI answers80%—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2EmailOctopus 3%

EmailOctopus 0pp · Emma 0pp over 0 weekly runs.

Engine by engine

EmailOctopus leads on 2 of 3 engines

ChatGPT
4.6%
0%
AI Mode
4.6%
0%
Perplexity
0%
0%
EmailOctopusEmma

Head to head in AI answers

0 engine answers name both brands

0EmailOctopus ranked higher
0Emma ranked higher

Features, pricing & fit

DimensionEmailOctopusEmma
Pricing modelFlat tiersFlat tiers
Entry priceFree; paid from $9 / mo$105 / mo
Free planYesNo
DeploymentCloud SaaS hosted in the EU on AWS infrastructureUS-based cloud hosting
Integrations1000+—
ComplianceSays it is fully GDPR compliant, Registered with the UK ICOHITRUST, SOC 2 Type II, TX-RAMP
SupportLive chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro planIn-app support, Email support, Phone support, Priority phone support for Corporate plan
Founded2015—
HeadquartersLondon, England, United Kingdom—
Employees11–50—
FundingBootstrappedSeed (lead: Nashville Capital Network) · $5M raised
Best forAuthors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price.Multi-location and multi-department organizations such as universities, nonprofits, government agencies and franchises that need central brand control.

Plans side by side

EmailOctopus

Starter$0month
Pro$9month, billed yearly
CustomCustom
EmailOctopus pricing

Emma

Emma Lite$105month
Emma for Teams$205month
Emma CorporateCustomcontact sales
Emma pricing

Pros and cons

Themes from the AI answers that mention each brand

EmailOctopus

  • Budget-friendly pricing
  • Handles large subscriber lists

    Emma

    Profile in progress.

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “EmailOctopus vs Emma”, https://slateindex.ai/compare/emailoctopus-vs-emma, data of Nov 2, 2026. Licence: CC BY 4.0.