EmailOctopusEmail marketing made easy
vs
GhostThe best open source blog & newsletter platform
Comparison · Email Marketing · weekly run Nov 2
EmailOctopus vs Ghost
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
EmailOctopus is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0 for Ghost.
Choose EmailOctopus if…
- You want the brand AI engines rank higher (3.1 vs 0)
- You want a free plan to start
- You need Says it is fully GDPR compliant or Registered with the UK ICO coverage
- Budget-friendly pricing
Choose Ghost if…
- You need more native integrations (8000+ vs 1000+)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | EmailOctopus | Ghost |
|---|---|---|
| Visibility score | 3.1% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #24 | #47 |
| Share of voice | 1.1% | 0% |
| Mentions this run | 5 | 0 |
| Positive in AI answers | 80% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
EmailOctopus 0pp · Ghost 0pp over 0 weekly runs.
Engine by engine
EmailOctopus leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
EmailOctopusGhost
Head to head in AI answers
0 engine answers name both brands
0EmailOctopus ranked higher
0Ghost ranked higher
Features, pricing & fit
| Dimension | EmailOctopus | Ghost |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $9 / mo | $18 / mo |
| Free plan | Yes | No |
| Deployment | Cloud SaaS hosted in the EU on AWS infrastructure | Self-hosted open source software, or the managed Ghost(Pro) cloud service |
| Integrations | 1000+ | 8000+ |
| Compliance | Says it is fully GDPR compliant, Registered with the UK ICO | — |
| Support | Live chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro plan | Help center, Community forum, Email support, Priority support on Business plan |
| Founded | 2015 | 2013 |
| Headquarters | London, England, United Kingdom | New York City, NY, United States |
| Employees | 11–50 | 11–50 |
| Funding | Bootstrapped | Kickstarter campaign |
| Best for | Authors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price. | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Pros and cons
Themes from the AI answers that mention each brand
EmailOctopus
- Budget-friendly pricing
- Handles large subscriber lists
Ghost
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “EmailOctopus vs Ghost”, https://slateindex.ai/compare/emailoctopus-vs-ghost, data of Nov 2, 2026. Licence: CC BY 4.0.