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EmailOctopusEmail marketing made easy
vs
InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
Comparison · Email Marketing · weekly run Nov 2

EmailOctopus vs Instantly

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

EmailOctopus is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0 for Instantly.

Choose EmailOctopus if…

  • You want the brand AI engines rank higher (3.1 vs 0)
  • You want a free plan to start
  • You need more native integrations (1000+ vs 50+)
  • AI answers describe it more positively (80% vs 28% positive)

Choose Instantly if…

  • You prefer a larger, established vendor (51–200 employees)
  • Cost-effective platform for cold email outreach
  • Strong for high-volume cold email outbound and lead generation
  • Deliverability, warm-up and sending infrastructure

AI visibility side by side

Latest weekly run · Nov 2

Metric EmailOctopus Instantly
Visibility score3.1%0%
Change vs last weekNewNew
Rank in Email Marketing#24#48
Share of voice1.1%0%
Mentions this run50
Positive in AI answers80%28%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2EmailOctopus 3%

EmailOctopus 0pp · Instantly 0pp over 0 weekly runs.

Engine by engine

EmailOctopus leads on 2 of 3 engines

ChatGPT
4.6%
0%
AI Mode
4.6%
0%
Perplexity
0%
0%
EmailOctopusInstantly

Head to head in AI answers

0 engine answers name both brands

0EmailOctopus ranked higher
0Instantly ranked higher

Features, pricing & fit

DimensionEmailOctopusInstantly
Pricing modelFlat tiersFlat tiers
Entry priceFree; paid from $9 / mo$47 / mo
Free planYesNo
DeploymentCloud SaaS hosted in the EU on AWS infrastructureWeb-based
Integrations1000+50+
ComplianceSays it is fully GDPR compliant, Registered with the UK ICO—
SupportLive chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro planChat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans
Founded20152021
HeadquartersLondon, England, United KingdomSheridan, Wyoming, United States
Employees11–5051–200
FundingBootstrappedBootstrapped
Best forAuthors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price.Small teams, agencies and freelancers running cold email outbound at scale.

Plans side by side

EmailOctopus

Starter$0month
Pro$9month, billed yearly
CustomCustom
EmailOctopus pricing

Instantly

Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Instantly pricing

Pros and cons

Themes from the AI answers that mention each brand

EmailOctopus

  • Budget-friendly pricing
  • Handles large subscriber lists

    Instantly

    • Cost-effective platform for cold email outreach
    • Strong for high-volume cold email outbound and lead generation
    • Deliverability, warm-up and sending infrastructure
    • Good for agencies managing many sending accounts
    • Highest G2 rating among sales engagement platforms
    • Narrow focus on cold email rather than an all-in-one platform
    • Not a complete CRM or full sales engagement suite

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “EmailOctopus vs Instantly”, https://slateindex.ai/compare/emailoctopus-vs-instantly, data of Nov 2, 2026. Licence: CC BY 4.0.