Evidence vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 0.4 for Evidence, and ranks ahead in 100% of the answers that name both.
Choose Evidence if…
- Strong review evidence
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 0.4)
- AI answers describe it more positively (30% vs 0% positive)
- You need ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Evidence | Looker |
|---|---|---|
| Visibility score | 0.4% | 29.8% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #35 | #3 |
| Share of voice | 0.2% | 8.1% |
| Mentions this run | 1 | 42 |
| Positive in AI answers | 0% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Evidence 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Evidence | Looker |
|---|---|---|---|
| Which business intelligence tool has the best reviews? | ChatGPT | #6 | #2 |
Features, pricing & fit
| Dimension | Evidence | Looker |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $2,500 / mo | — |
| Free plan | No · 30-day trial | — |
| Deployment | Managed Evidence Cloud, or deployed on the customer's own infrastructure | Google Cloud |
| Compliance | SOC 2 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Private Slack or Teams support, Dedicated training and support on Enterprise | — |
| Founded | 2021 | — |
| Headquarters | Toronto, Ontario, Canada | — |
| Employees | 1–10 | — |
| Funding | Seed · $2M raised | Series E · $280M raised |
| Best for | Developers and data teams comfortable with SQL and Markdown | — |
Plans side by side
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Evidence
- Strong review evidence
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Evidence vs Looker”, https://slateindex.ai/compare/evidence-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.