Forma LMS vs Thinkific
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Thinkific is the stronger AI pick in Learning Management: it has a visibility score of 16.1 versus 0 for Forma LMS.
Choose Forma LMS if…
No clear advantage in the published data.
Choose Thinkific if…
- You want the brand AI engines rank higher (16.1 vs 0)
- You need SOC 2 Type II coverage
- You prefer a larger, established vendor (201–500 employees)
- all-in-one platform to build, market, and sell online courses
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Forma LMS | Thinkific |
|---|---|---|
| Visibility score | 0% | 16.1% |
| Change vs last week | New | New |
| Rank in Learning Management | #49 | #9 |
| Share of voice | 0% | 5% |
| Mentions this run | 0 | 25 |
| Positive in AI answers | — | 42% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Forma LMS 0pp · Thinkific 0pp over 0 weekly runs.
Engine by engine
Thinkific leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Forma LMS | Thinkific |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $109 / mo |
| Free plan | — | No |
| Deployment | Self-hosted and cloud | Cloud-based; customer and learner data is hosted in the United States on AWS and Google Cloud. |
| Compliance | — | SOC 2 Type II |
| Support | — | Help centre, 24/7 assistance, Email and chat, Phone and priority chat on higher plans |
| Founded | 2013 | 2012 |
| Headquarters | Piacenza, Italy | Vancouver, Canada |
| Employees | 11–50 | 201–500 |
| Funding | — | Post-IPO secondary offering (existing shares sold by Rhino Group, not new capital) · $25M raised |
| Best for | Corporate training teams that want an open-source LMS | Course creators, academies and organizations that sell online learning and want courses, community and payments in one platform. |
Plans side by side
Forma LMS
Pricing not available.
Thinkific
Pros and cons
Themes from the AI answers that mention each brand
Forma LMS
Profile in progress.
Thinkific
- all-in-one platform to build, market, and sell online courses
- best for online course creators
- complete brand control and integrated payments
- exceptional choice for individual creators and businesses
- 30-day free trial
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Forma LMS vs Thinkific”, https://slateindex.ai/compare/forma-lms-vs-thinkific, data of Nov 3, 2026. Licence: CC BY 4.0.