GhostThe best open source blog & newsletter platform
vs
SubstackThe app for independent voices
Comparison · Email Marketing · weekly run Nov 2
Ghost vs Substack
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ghost is the stronger AI pick in Email Marketing: it has a visibility score of 0 versus 0 for Substack.
Choose Ghost if…
No clear advantage in the published data.
Choose Substack if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | Substack |
|---|---|---|
| Visibility score | 0% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #55 |
| Share of voice | 0% | 0% |
| Mentions this run | 0 | 0 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · Substack 0pp over 0 weekly runs.
Engine by engine
Ghost leads on 0 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostSubstack
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0Substack ranked higher
Features, pricing & fit
| Dimension | Ghost | Substack |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $18 / mo | — |
| Free plan | No | — |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | — |
| Integrations | 8000+ | — |
| Support | Help center, Community forum, Email support, Priority support on Business plan | Help center, Resource center, Community and programs |
| Founded | 2013 | 2017 |
| Headquarters | New York City, NY, United States | — |
| Employees | 11–50 | — |
| Funding | Kickstarter campaign | Series C · $200M raised |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | Writers, journalists, podcasters, video creators and media companies that want to sell subscriptions directly to readers |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Substack
Pricing not available.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs Substack”, https://slateindex.ai/compare/ghost-vs-substack, data of Nov 2, 2026. Licence: CC BY 4.0.