Google Analytics vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in SEO Tools: it has a visibility score of 21.5 versus 17.4 for Screaming Frog, and ranks ahead in 54% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (21.5 vs 17.4)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
Choose Screaming Frog if…
- AI answers describe it more positively (73% vs 26% positive)
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Screaming Frog |
|---|---|---|
| Visibility score | 21.5% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #6 | #7 |
| Share of voice | 5.1% | 6.4% |
| Mentions this run | 27 | 33 |
| Positive in AI answers | 26% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 2 of 3 engines
Head to head in AI answers
13 engine answers name both brands
| Prompt | Engine | Google Analytics | Screaming Frog |
|---|---|---|---|
| How do I choose an SEO tool for a mid-market team? | Perplexity | #2 | #6 |
| What features matter most in an SEO tool? | ChatGPT | #2 | #6 |
| What are the best SEO Tools tools in 2026? | ChatGPT | #12 | #4 |
| What are the best SEO Tools tools in 2026? | Perplexity | #13 | #4 |
| Top SEO tool options for B2B SaaS companies | ChatGPT | #11 | #5 |
| Top SEO tool options for B2B SaaS companies | Perplexity | #2 | #5 |
| Best SEO tool for startups | ChatGPT | #7 | #8 |
| Best SEO tool for startups | AI Mode | #3 | #8 |
| Best SEO tool for startups | Perplexity | #7 | #6 |
| Compare the leading SEO Tools platforms | Perplexity | #11 | #5 |
| Which SEO Tools vendors do analysts recommend? | AI Mode | #8 | #5 |
| Is there a free SEO tool for small teams? | Perplexity | #2 | #5 |
Features, pricing & fit
| Dimension | Google Analytics | Screaming Frog |
|---|---|---|
| Deployment | — | Desktop application installed locally on Windows, macOS or Linux |
| Compliance | ISO 27001 | — |
| Support | — | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | 2005 | 2010 |
| Headquarters | Mountain View, California | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 5,000+ | 11–50 |
| Funding | — | Bootstrapped |
| Best for | — | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Screaming Frog”, https://slateindex.ai/compare/google-analytics-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.