Google Analytics

New

New to the index — the Google Analytics profile is being built from its website.

Web AnalyticsMountain View, California5,000+ employeesFounded 2005

#1 of 45 in Web Analytics 26% positive in AI answers

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Visibility score

68.6%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Google Analytics ranks #1 of 45 in Web Analytics with an AI visibility score of 68.6 (SlateIndex, Nov 2, 2026).
Google Analytics is most visible on ChatGPT (77.8) and least on Google AI Mode (63.5).
AI engines name Google Analytics in 60 of the 90 Web Analytics buyer prompts SlateIndex tracks.
amplitude.com is the source AI engines cite most in answers about Google Analytics, with 31 citations.

About

Company details for Google Analytics

Google Analytics is a web analytics service from Google that tracks website and mobile app traffic. It is delivered as GA4, which uses an event-based data model with predictive metrics and anomaly detection. It can be set up with the Google tag, Google Tag Manager, or an app SDK. It ranks #1 of 45 in Web Analytics on SlateIndex and has a visibility score of 68.6 in the latest weekly run.

Founded in 2005 and headquartered in Mountain View, California, the company employs 5,000+ people.

Website: analytics.google.com
Categories: Web Analytics, SEO Tools, Product Analytics
Company size: 5,000+ employees
Headquarters: Mountain View, California
Founded: 2005
Company type: Division of Alphabet
Platforms: Websites, Mobile apps
Compliance: ISO 27001

Read from en.wikipedia.org, saleshive.com, g2.com, ituonline.com, support.google.com, releasebot.io · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

68.6%

across Web Analytics answers, weighted by position

ChatGPT77.8%

AI Mode63.5%

Perplexity64.4%

Change

New

vs last week’s run

Category rank

#1 of 45

in Web Analytics

Mentions

in this week’s run

Share of voice

12.9%

of AI mentions in Web Analytics

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now68.6%

30-day changeno change0pp

High · low68.6% · 68.6%

Rank#1 → #1

Compare in

Google Analytics gained 0 points over 1 weekly run in Web Analytics. Google Analytics leads the category at 68.6%.

AI mentions & citations

Recent answers that name Google Analytics

All prompts

What is a web analytics tool and when does a company need one?

Google Analytics 4 (GA4)

ChatGPT · run of Nov 2

How do I choose a web analytics tool for a mid-market team?

Google Analytics 4 (GA4)

ChatGPT · run of Nov 2

How do companies understand website traffic without a dedicated tool?

The key is that a website doesn't need Google Analytics or another tracking platform to know that requests are happening.

ChatGPT · run of Nov 2

What is the difference between a web analytics tool and Product Analytics?

Google Analytics 4 can help understand website acquisition.

ChatGPT · run of Nov 2

How long does it take to roll out a web analytics tool?

If you're implementing a tool such as Google Analytics 4, Adobe Analytics, Matomo, or Mixpanel, here's a realistic estimate.

ChatGPT · run of Nov 2

What should a web analytics tool integrate with?

ChatGPT · run of Nov 2

What are the best Web Analytics tools in 2026?

My recommendation is to consider Google Analytics 4, Matomo, Plausible, PostHog, Mixpanel, and Amplitude first.

ChatGPT · run of Nov 2

Top web analytics tool options for B2B SaaS companies

ChatGPT · run of Nov 2

Products & features

What Google Analytics sells

Google Analytics (GA4)

Web and mobile app traffic analytics with an event-based data model and machine-learning features.

Google Analytics 360

Paid enterprise tier that bundles Analytics with Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.

Strengths engines cite

Free for standard web analytics use
Industry standard and most widely used web analytics tool
Useful for web traffic, acquisition and marketing attribution
Integrates with Google Search Console, Google Ads and BigQuery
Shows organic traffic, conversions and revenue from search

Funding & recent developments

Funding

Latest known round	Total raised
—	—

Recent developments

Sep 2026ProductApp conversion reporting and attribution settings added
App conversion reporting and attribution settings were added for Google Ads customers.
Sep 2026ProductDrag-and-drop KPI dashboards added
Dashboards with drag-and-drop KPI views were added.
Aug 2026ProductCustom integer lookback windows for conversions
Custom integer lookback windows for conversions were added.
Aug 2026ProductCampaign data import validation report added
A campaign data import validation report was added.
Jul 2026ProductDiagnostic for missing URL parameters added
A diagnostic for missing URL parameters was added.

Competitive landscape

How Google Analytics compares with its top three alternatives

All alternatives

Google Analytics most often appears alongside Amplitude, Mixpanel, Matomo in AI answers.

vsGoogle Analytics vs Amplitude68.6% vs 79.4% visibility · Amplitude leadsFull comparison vsGoogle Analytics vs Mixpanel68.6% vs 77% visibility · Mixpanel leadsFull comparison vsGoogle Analytics vs Matomo68.6% vs 38.1% visibility · Google Analytics leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Google Analytics	68.6%	12.9%	New	Pricing not available
Amplitude	79.4%	16.4%	up+2.7%	Free plan
Mixpanel	77%	16%	up+2.4%	Free plan
Matomo	38.1%	9.5%	New	Pricing not available
PostHog	56.6%	14.1%	up+1.2%	Free plan