Google Analytics vs Ubersuggest
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in SEO Tools: it has a visibility score of 21.5 versus 8.8 for Ubersuggest, and ranks ahead in 50% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (21.5 vs 8.8)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
Choose Ubersuggest if…
- AI answers describe it more positively (40% vs 26% positive)
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
- Good low-cost option for solo marketers and bootstrapped budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Ubersuggest |
|---|---|---|
| Visibility score | 21.5% | 8.8% |
| Change vs last week | New | New |
| Rank in SEO Tools | #6 | #11 |
| Share of voice | 5.1% | 3% |
| Mentions this run | 27 | 15 |
| Positive in AI answers | 26% | 40% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Ubersuggest 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Google Analytics | Ubersuggest |
|---|---|---|---|
| Best SEO tool for startups | ChatGPT | #7 | #5 |
| Best SEO tool for startups | AI Mode | #3 | #5 |
| Best SEO tool for startups | Perplexity | #7 | #3 |
| Official website of the top SEO tool vendors | Perplexity | #5 | #19 |
Features, pricing & fit
| Dimension | Google Analytics | Ubersuggest |
|---|---|---|
| Compliance | ISO 27001 | — |
| Founded | 2005 | — |
| Headquarters | Mountain View, California | Remote, United States |
| Employees | 5,000+ | 11–50 |
| Funding | — | Funding round (amount redacted) |
| Best for | — | Marketers and businesses that want SEO keyword research, site audits, and visibility tracking across traditional search and AI platforms, starting on a free plan. |
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Ubersuggest
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
- Good low-cost option for solo marketers and bootstrapped budgets
- Recommended as a starting point for SEO research
- Limited free version with basic, surface-level data
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Ubersuggest”, https://slateindex.ai/compare/google-analytics-vs-ubersuggest, data of Nov 2, 2026. Licence: CC BY 4.0.