Google Search Console vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Search Console is the stronger AI pick in Web Analytics: it has a visibility score of 10 versus 0.3 for Smartlook.
Choose Google Search Console if…
- You want the brand AI engines rank higher (10 vs 0.3)
- AI answers describe it more positively (72% vs 0% positive)
- Free first-party search data
- Essential foundation for indexing and performance diagnostics
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Search Console | Smartlook |
|---|---|---|
| Visibility score | 10% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #10 | #39 |
| Share of voice | 2.3% | 0.2% |
| Mentions this run | 12 | 1 |
| Positive in AI answers | 72% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Search Console 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Google Search Console leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Google Search Console | Smartlook |
|---|---|---|
| Deployment | Web-based service | Cloud |
| Support | — | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Headquarters | Googleplex, Mountain View, California (parent Alphabet Inc.) | — |
| Employees | 5,000+ | — |
| Funding | — | Series A · $4M raised |
| Best for | — | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
Google Search Console
- Free first-party search data
- Essential foundation for indexing and performance diagnostics
- Strong integration with Google Analytics and Google Ads
- Tracks queries, impressions, clicks, and rankings
- Widely used and highly rated
- Does not show total website traffic
- Not directly comparable to paid SEO suites
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Search Console vs Smartlook”, https://slateindex.ai/compare/google-search-console-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.