Google Trends vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 2.3 for Google Trends, and ranks ahead in 100% of the answers that name both.
Choose Google Trends if…
- AI answers describe it more positively (75% vs 73% positive)
- You need a self-hosted or on-premises option
- You prefer a larger, established vendor (5,000+ employees)
- Free tool for researching market demand and seasonality
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 2.3)
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Trends | Screaming Frog |
|---|---|---|
| Visibility score | 2.3% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #24 | #7 |
| Share of voice | 0.8% | 6.4% |
| Mentions this run | 4 | 33 |
| Positive in AI answers | 75% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Trends 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Google Trends | Screaming Frog |
|---|---|---|---|
| What are the best SEO Tools tools in 2026? | Perplexity | #14 | #4 |
| Is there a free SEO tool for small teams? | AI Mode | #6 | #4 |
Features, pricing & fit
| Dimension | Google Trends | Screaming Frog |
|---|---|---|
| Deployment | Browser-based tool at trends.google.com, with no installable or self-hosted version found. | Desktop application installed locally on Windows, macOS or Linux |
| Support | — | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | 2006 | 2010 |
| Headquarters | Mountain View, California | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 5,000+ | 11–50 |
| Funding | — | Bootstrapped |
| Best for | Users doing keyword research and content ideas by location, who want a free tool. | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Pros and cons
Themes from the AI answers that mention each brand
Google Trends
- Free tool for researching market demand and seasonality
- Useful for spotting breakout topics and real-time search changes
- Part of a free starting analytics stack
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Trends vs Screaming Frog”, https://slateindex.ai/compare/google-trends-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.