Google Trends

New

Free tool showing relative search interest over time

SEO ToolsMountain View, California5,000+ employeesFounded 2006

#24 of 58 in SEO Tools 75% positive in AI answers

Track this brand Visit website Compare alternatives

Visibility score

2.3%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Google Trends ranks #24 of 58 in SEO Tools with an AI visibility score of 2.3 (SlateIndex, Nov 2, 2026).
Google Trends is most visible on Google AI Mode (3.3) and least on Perplexity (0.9).
AI engines name Google Trends in 4 of the 30 SEO Tools buyer prompts SlateIndex tracks.
google.com is the source AI engines cite most in answers about Google Trends, with 8 citations.

About

Company details for Google Trends

Google Trends is a free tool from Google that shows search interest over time. It draws on sampled, anonymized data from Google Search, News, Images, Shopping and YouTube. Interest is scored from 0 to 100 so terms can be compared, not read as raw volume. It runs in a browser at trends.google.com. It ranks #24 of 58 in SEO Tools on SlateIndex and has a visibility score of 2.3 in the latest weekly run.

Founded in 2006 and headquartered in Mountain View, California, the company employs 5,000+ people. Its differentiator: free, with search interest scored 0 to 100 from sampled Google Search data so terms can be compared.

Website: google.com
Categories: SEO Tools
Company size: 5,000+ employees
Headquarters: Mountain View, California
Founded: 2006
Company type: Division of Alphabet Inc.
Deployment: Browser-based tool at trends.google.com, with no installable or self-hosted version found.
Platforms: Web browser

Read from en.wikipedia.org, capterra.com, capterra.co.uk, trends.google.com, reveliolabs.com, studiohawk.com.au · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

2.3%

across SEO Tools answers, weighted by position

ChatGPT2.6%

AI Mode3.3%

Perplexity0.9%

Change

New

vs last week’s run

Category rank

#24 of 58

in SEO Tools

Mentions

in this week’s run

Share of voice

0.8%

of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2.3%

30-day change—

High · low2.3% · 2.3%

Rank#24

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

AI mentions & citations

Recent answers that name Google Trends

All prompts

How do companies improve search rankings without a dedicated tool?

ChatGPT · run of Nov 2

Most affordable SEO tool that is still reliable

Google Trends (Free): Vital for mapping real-time search demand changes and spotting breakout topics before standard tools index them.

Google AI Mode · run of Nov 2

Is there a free SEO tool for small teams?

Google Trends : Perfect for researching market demand, seasonality, and breakout topics relative to search volume without a budget.[](https://google.com/goto?url=CAESbwHrOzAVdB-mIopmBmPtv1y31zlZZFuUD-…

Google AI Mode · run of Nov 2

What are the best SEO Tools tools in 2026?

Free starting stack: Google Search Console, Google Analytics 4, Google Trends, and Bing Webmaster Tools.

Perplexity · run of Nov 2

Products & features

What Google Trends sells

Google Trends

Free web tool that shows search interest over time and compares terms by location, scored 0 to 100.

Google Trends Explore

Explore page with a Gemini-powered side panel that suggests and compares trends, comparing up to eight terms at once.

Strengths engines cite

Free tool for researching market demand and seasonality
Useful for spotting breakout topics and real-time search changes
Part of a free starting analytics stack

Funding & recent developments

Funding

Latest known round	Total raised
—	—

Recent developments

Jul 2026ProductReport on offline activities published
Google published a trends report on offline activities such as run clubs, based on Trends data.
Jun 2026ProductSummergeist summer trends report published
Google published Summergeist, a summer trends report based on U.S. Google Trends data.
Jan 2026ProductExplore page redesigned with Gemini-powered side panel
The Explore page gained a Gemini-powered side panel that suggests and compares trends, launching first on desktop.
Jul 2025ProductOfficial Trends API announced
An official Trends API was announced; through 2026 it remains an application-gated alpha.

Competitive landscape

How Google Trends compares with its top three alternatives

All alternatives

Google Trends most often appears alongside Google Search Console, Ahrefs, Google Analytics in AI answers.

vsGoogle Trends vs Google Search Console2.3% vs 47.3% visibility · Google Search Console leadsFull comparison vsGoogle Trends vs Ahrefs2.3% vs 56% visibility · Ahrefs leadsFull comparison vsGoogle Trends vs Google Analytics2.3% vs 68.6% visibility · Google Analytics leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Google Trends	2.3%	0.8%	New	Pricing not available
Google Search Console	47.3%	9.9%	New	Pricing not available
Ahrefs	56%	12%	New	Free plan
Google Analytics	68.6%	12.9%	New	Pricing not available
Semrush	64.3%	12.3%	New	Free plan