Holistics vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 0.3 for Holistics, and ranks ahead in 100% of the answers that name both.
Choose Holistics if…
- You need SOC 2 Type II or GDPR coverage
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 0.3)
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Holistics | Looker |
|---|---|---|
| Visibility score | 0.3% | 29.8% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #36 | #3 |
| Share of voice | 0.2% | 8.1% |
| Mentions this run | 1 | 42 |
| Positive in AI answers | — | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Holistics 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Holistics | Looker |
|---|---|---|---|
| Alternatives to the most popular business intelligence tool | Perplexity | #13 | #4 |
Features, pricing & fit
| Dimension | Holistics | Looker |
|---|---|---|
| Deployment | Browser-based cloud | Google Cloud |
| Compliance | SOC 2 Type II, GDPR | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Documentation, Support, Community | — |
| Founded | 2015 | — |
| Headquarters | Singapore | — |
| Employees | 51–200 | — |
| Funding | Bootstrapped | Series E · $280M raised |
| Best for | Data teams that want self-service BI for business users, built on a governed, code-defined semantic layer | — |
Pros and cons
Themes from the AI answers that mention each brand
Holistics
Profile in progress.
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Holistics vs Looker”, https://slateindex.ai/compare/holistics-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.