Looker vs Sim

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Looker is the stronger AI pick in AI Agents: it has a visibility score of 10.4 versus 2.3 for Sim, and ranks ahead in 100% of the answers that name both.

Choose Looker if…

You want the brand AI engines rank higher (10.4 vs 2.3)
You need SOC 2 or FedRAMP or HIPAA coverage
Governed semantic layer and metric consistency
Strong integration with Google Cloud, BigQuery and Workspace

Choose Sim if…

You need a self-hosted or on-premises option
You need SOC 2 Type II or GDPR coverage
Technical control and model flexibility
Self-hosting option

AI visibility side by side

Latest weekly run · Nov 3

Metric	Looker	Sim
Visibility score	10.4%	2.3%
Change vs last week	New	New
Rank in AI Agents	#13	#39
Share of voice	2.5%	0.7%
Mentions this run	17	5
Positive in AI answers	30%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Looker 0pp · Sim 0pp over 0 weekly runs.

Engine by engine

Looker leads on 2 of 3 engines

ChatGPT

16.1%

2.8%

AI Mode

11.5%

Perplexity

3.5%

4.1%

LookerSim

Head to head in AI answers

2 engine answers name both brands

2Looker ranked higher

0Sim ranked higher

Prompt	Engine	Looker	Sim
How do I choose an AI agent platform for a mid-market team?	ChatGPT	#3	#11
Top AI agent platform options for B2B SaaS companies	ChatGPT	#11	#17

Features, pricing & fit

Dimension	Looker	Sim
Pricing model	—	Per seat
Entry price	—	Free; paid from $25 per seat / mo
Free plan	—	Yes
Deployment	Google Cloud	Cloud-hosted, or self-hosted in your own cloud with Docker or Kubernetes
Integrations	—	275+
Compliance	SOC 2, ISO 27001, FedRAMP, HIPAA	SOC 2 Type II, ISO 27001, GDPR
Support	—	Dedicated support on the Enterprise plan
Founded	—	2025
Headquarters	—	San Francisco, CA, United States
Employees	—	11–50
Funding	Series E · $280M raised	Series A · $7M raised
Best for	—	Companies that need to build, deploy, and govern AI agents across the organization with central control over access, spend, and data