LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
WhatagraphThe Agentic Marketing Intelligence Platform
Comparison · Business Intelligence · weekly run Nov 2
Looker vs Whatagraph
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 0 for Whatagraph.
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 0)
- AI answers describe it more positively (30% vs 0% positive)
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
Choose Whatagraph if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Whatagraph |
|---|---|---|
| Visibility score | 29.8% | 0% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #3 | #47 |
| Share of voice | 8.1% | 0% |
| Mentions this run | 42 | 0 |
| Positive in AI answers | 30% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Whatagraph 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerWhatagraph
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Whatagraph ranked higher
Features, pricing & fit
| Dimension | Looker | Whatagraph |
|---|---|---|
| Deployment | Google Cloud | Cloud-hosted |
| Integrations | — | 68+ |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | — |
| Support | — | Live chat support, Dedicated Customer Success Manager on Max and Prime, Tailored onboarding on Prime, Priority support on Prime |
| Founded | — | 2015 |
| Headquarters | — | Amsterdam, Netherlands |
| Employees | — | 51–200 |
| Funding | Series E · $280M raised | Series A |
| Best for | — | Marketing agencies and brands that report across many client accounts or locations. |
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Whatagraph
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Whatagraph”, https://slateindex.ai/compare/looker-vs-whatagraph, data of Nov 2, 2026. Licence: CC BY 4.0.