Mixpanel vs OpenPanel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Mixpanel is the stronger AI pick in Product Analytics: it has a visibility score of 77 versus 0.6 for OpenPanel, and ranks ahead in 100% of the answers that name both.
Choose Mixpanel if…
- You want the brand AI engines rank higher (77 vs 0.6)
- You want a free plan to start
- You need SOC 2 Type II or ISO 27001 or ISO 27701 coverage
- Fast setup and clean, intuitive interface
Choose OpenPanel if…
- You need a self-hosted or on-premises option
- You need GDPR compliant coverage
- privacy-focused deployments
- self-hosted deployments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Mixpanel | OpenPanel |
|---|---|---|
| Visibility score | 77% | 0.6% |
| Change vs last week | up+2.4% | New |
| Rank in Product Analytics | #2 | #25 |
| Share of voice | 16% | 0.4% |
| Mentions this run | 74 | 2 |
| Positive in AI answers | 51% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Mixpanel +2.4000000000000057pp · OpenPanel +0.6pp over 1 weekly runs.
Engine by engine
Mixpanel leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Mixpanel | OpenPanel |
|---|---|---|---|
| Alternatives to the most popular product analytics tool | ChatGPT | #1 | #8 |
| Alternatives to the most popular product analytics tool | Perplexity | #2 | #12 |
Features, pricing & fit
| Dimension | Mixpanel | OpenPanel |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | $2.5 / mo |
| Free plan | Yes | No · 30-day trial |
| Deployment | Cloud | Cloud (EU-hosted) or self-hosted with Docker Compose |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27701 | GDPR compliant |
| Support | Docs and tutorials, Community, Dedicated success team on Enterprise | Email hello@openpanel.dev, Discord community chat, Public feedback board |
| Founded | 2009 | 2023 |
| Headquarters | San Francisco, CA | Stockholm, Sweden |
| Employees | 201–500 | — |
| Funding | Series C · $277M raised | — |
| Best for | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Teams that want web and product analytics in one tool, hosted in the EU or on their own servers |
Plans side by side
Mixpanel
OpenPanel
Pros and cons
Themes from the AI answers that mention each brand
Mixpanel
- Fast setup and clean, intuitive interface
- Event-based behavioral and product analytics
- Strong funnel and retention reporting
- Transparent, self-serve, usage-based pricing
- Free tier and low-cost paid plans
- Steep enterprise pricing
OpenPanel
- privacy-focused deployments
- self-hosted deployments
- open-source infrastructure
- lightweight analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Mixpanel vs OpenPanel”, https://slateindex.ai/compare/mixpanel-vs-openpanel, data of Nov 3, 2026. Licence: CC BY 4.0.