Mixpanel pricing 2026: plans and costs
How AI answers describe Mixpanel pricing
Mixpanel offers a free trial on its paid plans alongside a generous permanent free tier (tracking up to 20 million events/month on its free community setup).
Compared to: Amplitude · PostHog · Heap
- Many product and event analytics tools—like Amplitude (up to 2M events/mo) and Mixpanel (generous starting tier with 1M events/mo)—also offer robust free plans suitable for startups and small projects.
- Mixpanel also publishes concrete annual-versus-monthly pricing, while Amplitude, Heap, PostHog, and Countly generally require plan-specific or sales-assisted quotes.
- Product analytics software (such as Mixpanel, Amplitude, and PostHog) has largely moved away from traditional per-seat (per-user) pricing.
Quick pricing summary
- Free: $0 month
- Growth: $0 month, starts at; usage-based on event volume
- Enterprise: Custom (contact sales)
- Worth noting: Growth is priced by event volume; example: $100/month billed annually ($1,200/yr) vs $140 monthly for 18M events/year, saving $480/yr. Startups (<5 yrs, ≤$8M funding) get first year free on Startup Plan.
Plans
Free
$0 month
- Unlimited seats
- Up to 1M events / month
- 10K session replays / month
- Up to 1k MEU / month for experiments
- Up to 10 active feature flags
- Funnels & retention analysis
Growth
$0 month, starts at; usage-based on event volume
- Up to 20M events / month (first 1M free)
- Up to 500K session replays / month
- 5k MEU / month included, up to 100k MEU / month for experiments
- Up to 50 active feature flags
- Unlimited saved cohorts, metrics, & reports
- Custom & borrowed properties
- Up to 5 alerts per project
- Volume discounts available
Enterprise
Custom contact sales
- Up to 1T events / month
- Custom session replay volumes
- Custom experiment & feature flag volumes
- Unlimited alerts & anomaly detection
- Data verification and quality monitoring
- Root cause analysis
- Custom data and replay retention policy
- Dedicated success team & priority support
- First-party tracking domains
What you get on each plan
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| Monthly events | Up to 1M | First 1M free up to 20M | Up to 1T |
| Seats | Unlimited | Unlimited | Unlimited |
| Saved reports | 5 per seat | Unlimited | Unlimited |
| Session replays | 10k monthly sessions | 20k monthly sessions, add up to 500k | 20k monthly sessions, customizable |
| Experiments | 1k MEU / month | 5k MEU / month, may add up to 100k | Custom |
| Active feature flags | Up to 10 | Up to 50 (up to 500 with additional MEU) | Custom |
| Mixpanel Agent | ✓ | ✓ | ✓ |
| MCP server | ✓ | ✓ | ✓ |
| Insights, funnels, retention, & flows reports | ✓ | ✓ | ✓ |
| Integrations | ✓ | ✓ | ✓ |
| Campaign reporting | ✓ | ✓ | ✓ |
| Multi-touch attribution | — | ✓ | ✓ |
| Saved metrics, behaviors, & formulas | Limited | ✓ | ✓ |
| Behavioral cohorts | Limited | ✓ | ✓ |
| Custom properties | — | ✓ | ✓ |
| Borrowed properties | — | ✓ | ✓ |
| Group analytics | — | Add-on | Add-on |
| Monitoring & alerts | — | Up to 5 per project | ✓ |
| Anomaly detection | — | — | ✓ |
| Root cause analysis | — | — | ✓ |
| Cross-product analytics | — | — | ✓ |
| Signal correlation analysis | — | — | ✓ |
| Metric Trees | — | — | Add-on |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Group Analytics | Extra fee (not published) | Growth, Enterprise |
| Metric Trees | Extra fee (not published) | Enterprise |
| Additional session replays | Not published | Growth (up to 500k sessions) |
| Additional experiment MEU | Not published | Growth (up to 100k MEU/month) |
Mixpanel pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Mixpanel | Contact sales | Yes | Usage-based | — | |
| Amplitude | Contact sales | Yes | Usage-based | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Compare → |
| PostHog | Contact sales | Yes | Usage-based | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Compare → |
| Heap | Contact sales | Yes | Usage-based | Product and growth teams that want complete user behavior data without engineering-led event tagging | Compare → |
| Google Analytics | — | — | — | — | Compare → |
List prices as published on mixpanel.com/pricing/. Totals are worked examples, not quotes.