PegaThe leading AI-powered platform for enterprise transformation
vs
SalesforceThe #1 AI CRM
Comparison · CRM · weekly run Nov 3
Pega vs Salesforce
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Salesforce is the stronger AI pick in CRM: it has a visibility score of 60 versus 1 for Pega, and ranks ahead in 100% of the answers that name both.
Choose Pega if…
- You need SOC 1 Type II or SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 22301:2019 or ISO 9001 or CSA or PCI DSS or Cyber Essentials or Cyber Essentials Plus or GDPR or FedRAMP or HIPAA or IRAP coverage
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
Choose Salesforce if…
- You want the brand AI engines rank higher (60 vs 1)
- AI answers describe it more positively (21% vs 20% positive)
- You need ISO 27001:2022 or ISO 27017 or ISO 27018 or SOC 1 or SOC 2 or SOC 3 coverage
- Powerful reporting, automation and customisation
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Pega | Salesforce |
|---|---|---|
| Visibility score | 1% | 60% |
| Change vs last week | no change0% | down−0.2% |
| Rank in CRM | #32 | #2 |
| Share of voice | 0.4% | 12.6% |
| Mentions this run | 2 | 57 |
| Positive in AI answers | 20% | 21% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Pega 0pp · Salesforce −0.29999999999999716pp over 1 weekly runs.
Engine by engine
Salesforce leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
PegaSalesforce
Head to head in AI answers
2 engine answers name both brands
0Pega ranked higher
2Salesforce ranked higher
| Prompt | Engine | Pega | Salesforce |
|---|---|---|---|
| Which CRM vendors do analysts recommend? | ChatGPT | #9 | #1 |
| Which CRM vendors do analysts recommend? | Perplexity | #4 | #1 |
Features, pricing & fit
| Dimension | Pega | Salesforce |
|---|---|---|
| Deployment | Cloud (Pega Cloud, fully managed SaaS) | Cloud (SaaS) |
| Integrations | 200+ | — |
| Compliance | SOC 1 Type II, SOC 2 Type II, ISO 27001, ISO 42001, ISO 22301:2019, ISO 9001, CSA, PCI DSS, Cyber Essentials, Cyber Essentials Plus, HITRUST, GDPR, FedRAMP, HIPAA, IRAP | ISO 27001:2022, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, HITRUST |
| Support | — | Phone, Trailblazer Community, Success Plans, Trailhead training |
| Founded | 1983 | 1999 |
| Headquarters | Waltham, Massachusetts, United States | San Francisco, California |
| Employees | 5,000+ | 5,000+ |
| Funding | IPO | — |
| Best for | Large enterprises in regulated industries that need governed workflow automation and decisioning | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform |
Pros and cons
Themes from the AI answers that mention each brand
Pega
- Strong fit for workflow automation, RPA, case management, and decisioning
- Named among leading low-code vendors in analyst evaluations
- Recognised as a major enterprise CRM suite provider
- AI-powered decisioning and workflow tools
Salesforce
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Pega vs Salesforce”, https://slateindex.ai/compare/pega-vs-salesforce, data of Nov 3, 2026. Licence: CC BY 4.0.