SellfyOnline store builder for selling digital downloads, subscriptions and merch with 0% transaction fees.
vs
Shift4ShopRocket fuel for your business.
Comparison · E-Commerce Platforms · weekly run Nov 3
Sellfy vs Shift4Shop
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Shift4Shop is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 3.2 versus 1.7 for Sellfy.
Choose Sellfy if…
- Reduced rates for annual billing
- 14-day free trial
Choose Shift4Shop if…
- You want the brand AI engines rank higher (3.2 vs 1.7)
- AI answers describe it more positively (40% vs 0% positive)
- You need Visa PCI Certified coverage
- Free core store with Shift4 Payments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Sellfy | Shift4Shop |
|---|---|---|
| Visibility score | 1.7% | 3.2% |
| Change vs last week | New | New |
| Rank in E-Commerce Platforms | #20 | #15 |
| Share of voice | 0.7% | 1.1% |
| Mentions this run | 3 | 5 |
| Positive in AI answers | 0% | 40% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Sellfy 0pp · Shift4Shop 0pp over 0 weekly runs.
Engine by engine
Shift4Shop leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SellfyShift4Shop
Head to head in AI answers
0 engine answers name both brands
0Sellfy ranked higher
0Shift4Shop ranked higher
Features, pricing & fit
| Dimension | Sellfy | Shift4Shop |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $22 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Hosted platform | Hosted SaaS; merchants cannot self-host |
| Compliance | — | Visa PCI Certified |
| Support | 24/7 email support, Video tutorials, Guides and resources, Expert assistance | Dedicated US-based eCommerce support team, 24 hours a day, 7 days a week, Articles, videos and support resources |
| Founded | 2011 | — |
| Headquarters | Riga, Latvia | — |
| Employees | 11–50 | — |
| Funding | Seed round from angel investors including Toivo Annus and Sten Tamkivi | Seed |
| Best for | Creators starting to sell online, and growing brands that sell downloads, subscriptions and merch. | Small merchants who want a free, all-in-one online store |
Plans side by side
Sellfy
Starter$22per month, billed yearly ($29 billed monthly)
Business$59per month, billed yearly ($79 billed monthly)
Premium$119per month, billed yearly ($159 billed monthly)
Shift4Shop
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Sellfy
- Reduced rates for annual billing
- 14-day free trial
Shift4Shop
- Free core store with Shift4 Payments
- Feature-rich e-commerce platform
- No monthly platform fee
- Considered affordable and reliable
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Sellfy vs Shift4Shop”, https://slateindex.ai/compare/sellfy-vs-shift4shop, data of Nov 3, 2026. Licence: CC BY 4.0.