Sellfy pricing 2026: plans and costs
Sellfy: Annual billing is available at reduced rates, with plans starting around $22/month annually.
Compared to: Shopify · BigCommerce · Wix
Quick pricing summary
- Starter: $22 per month, billed yearly ($29 billed monthly)
- Business: $59 per month, billed yearly ($79 billed monthly)
- Premium: $119 per month, billed yearly ($159 billed monthly)
- Annual billing: saves 25% vs monthly
- Worth noting: Yearly sales limits apply per plan. If a store exceeds its limit without upgrading, Sellfy may charge a 2% overage fee on sales above the limit. Card processing fees are charged by Stripe or PayPal, not Sellfy. Annual billing saves 25% versus monthly billing.
Plans
Starter
- Up to $10,000 in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Core marketing features
Business
- Up to $50,000 in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Growth features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Advanced options
- Product and design migration
Premium
- Up to $200,000 in sales per year
- Sell downloads, subscriptions and merch
- Unlimited products
- Email marketing
- Custom fields
- Core marketing features
- Growth features
- Product upselling
- Cart abandonment
- Affiliate marketing
- Advanced options
- Product and design migration
- Priority support
What you get on each plan
| Feature | Starter | Business | Premium |
|---|---|---|---|
| Transaction fees | 0% | 0% | 0% |
| Annual sales volume | Up to $10,000 | Up to $50,000 | Up to $200,000 |
| Maximum product file size | 10 GB | 15 GB | 20 GB |
| Free email marketing credits | 2,000 | 10,000 | 50,000 |
| Custom fields | — | ✓ | ✓ |
| Product migration | — | ✓ | ✓ |
| Store design migration | — | ✓ | ✓ |
| Remove Sellfy branding | — | ✓ | ✓ |
| Product upselling | — | ✓ | ✓ |
| Cart abandonment | — | ✓ | ✓ |
| Affiliate program | — | ✓ | ✓ |
| Priority support | — | — | ✓ |
| Email marketing | ✓ | ✓ | ✓ |
| Coupon codes | ✓ | ✓ | ✓ |
| Customer reviews | ✓ | ✓ | ✓ |
Sellfy pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Sellfy | $22 / mo | No · 14-day trial | Flat tiers | — | |
| Shopify | $29 / mo | No · 3-day trial | Flat tiers | Merchants selling online, in person, and in AI chats, from solo entrepreneurs and small teams to global and complex businesses | Compare → |
| BigCommerce | $39 / mo | No · 15-day trial | Flat tiers | Businesses scaling operations across channels, markets, or catalogs, including brands selling both B2C and B2B | Compare → |
| Wix | Free; paid from $17.77 / mo | Yes | Flat tiers | Independent businesses and brands building their own websites, with agencies and enterprises served by Wix Studio and Enterprise plans. | Compare → |
| Squarespace | $19 / mo | No · 14-day trial | Flat tiers | Entrepreneurs and small businesses across creative, professional, education, beauty, fitness, health, home services, events and nonprofit sectors. | Compare → |
List prices as published on sellfy.com/pricing/. Totals are worked examples, not quotes.