Thinkific vs Trainual

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Thinkific is the stronger AI pick in Learning Management: it has a visibility score of 16.1 versus 3.2 for Trainual, and ranks ahead in 0% of the answers that name both.

Choose Thinkific if…

You want the brand AI engines rank higher (16.1 vs 3.2)
You need SOC 2 Type II coverage
You prefer a larger, established vendor (201–500 employees)
Flat tiers pricing suits your budget better than per seat

Choose Trainual if…

AI answers describe it more positively (75% vs 42% positive)
You need SOC 2 Type 2 (company claim) coverage
Per seat pricing suits your budget better than flat tiers
Highly rated for small business playbooks and role-based training

AI visibility side by side

Latest weekly run · Nov 3

Metric	Thinkific	Trainual
Visibility score	16.1%	3.2%
Change vs last week	New	New
Rank in Learning Management	#9	#23
Share of voice	5%	1%
Mentions this run	25	5
Positive in AI answers	42%	75%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Thinkific 0pp · Trainual 0pp over 0 weekly runs.

Engine by engine

Thinkific leads on 3 of 3 engines

ChatGPT

18.5%

AI Mode

0.9%

Perplexity

22.8%

6.7%

ThinkificTrainual

Head to head in AI answers

3 engine answers name both brands

0Thinkific ranked higher

3Trainual ranked higher

Prompt	Engine	Thinkific	Trainual
What are the best Learning Management System tools in 2026?	Perplexity	#13	#4
Best learning management system for startups	Perplexity	#5	#3
Where can I sign up for a learning management system?	AI Mode	#9	#8

Features, pricing & fit

Dimension	Thinkific	Trainual
Pricing model	Flat tiers	Per seat
Entry price	$109 / mo	Contact sales
Free plan	No	No
Onboarding fee	—	$1,000
Deployment	Cloud-based; customer and learner data is hosted in the United States on AWS and Google Cloud.	Cloud-hosted SaaS on Google Cloud Storage
Compliance	SOC 2 Type II	SOC 2 Type 2 (company claim)
Support	Help centre, 24/7 assistance, Email and chat, Phone and priority chat on higher plans	Unlimited chat and email support, Trainual University, Trainual Community, Implementation support
Founded	2012	2018
Headquarters	Vancouver, Canada	Tempe, Arizona, US
Employees	201–500	51–200
Funding	Post-IPO secondary offering (existing shares sold by Rhino Group, not new capital) · $25M raised	Series B · $34M raised
Best for	Course creators, academies and organizations that sell online learning and want courses, community and payments in one platform.	Companies with 25 to 1,000 employees, including field-based, remote and multi-location teams