ThoughtSpot vs Yellowfin

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ThoughtSpot is the stronger AI pick in Business Intelligence: it has a visibility score of 20 versus 0.9 for Yellowfin, and ranks ahead in 100% of the answers that name both.

Choose ThoughtSpot if…

You want the brand AI engines rank higher (20 vs 0.9)
AI answers describe it more positively (50% vs 0% positive)
You need SOC 1 or SOC 2 or SOC 3 or ISO 27001 or CSA STAR or HIPAA or GDPR or EU-US DPF or Swiss-US DPF or UK Extension to EU-US DPF or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)

Choose Yellowfin if…

You need SOC 2 Type II coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	ThoughtSpot	Yellowfin
Visibility score	20%	0.9%
Change vs last week	New	New
Rank in Business Intelligence	#7	#31
Share of voice	6.5%	0.4%
Mentions this run	33	2
Positive in AI answers	50%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ThoughtSpot 0pp · Yellowfin 0pp over 0 weekly runs.

Engine by engine

ThoughtSpot leads on 3 of 3 engines

ChatGPT

18.1%

AI Mode

24.3%

Perplexity

17.6%

2.6%

ThoughtSpotYellowfin

Head to head in AI answers

1 engine answers name both brands

1ThoughtSpot ranked higher

0Yellowfin ranked higher

Prompt	Engine	ThoughtSpot	Yellowfin
Official website of the top business intelligence tool vendors	Perplexity	#6	#17

Features, pricing & fit

Dimension	ThoughtSpot	Yellowfin
Pricing model	Per seat	—
Entry price	Free; paid from $25 per seat / mo	—
Free plan	Yes	—
Deployment	Deploy in your region, with dedicated single-tenant and customer-managed key options	Self-managed on-premise or in the cloud, or a fully managed hosted service.
Integrations	30+	—
Compliance	SOC 1, SOC 2, SOC 3, ISO 27001, CSA STAR, HIPAA, GDPR, EU-US DPF, Swiss-US DPF, UK Extension to EU-US DPF, CCPA	SOC 2 Type II
Support	Enterprise Support with 1 hr SLA, Support Center, Community, Documentation	—
Founded	2012	2003
Headquarters	Mountain View, California, US	Austin, Texas, United States
Employees	501–1,000	51–200
Funding	Series F-1 · $674M raised	—
Best for	Business leaders, data leaders and analysts, and product teams or developers who need governed analytics available to everyone in the business	Software vendors (ISVs and OEMs) that want to embed white-labelled analytics in their applications, and enterprises that need self-service BI.