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UKGWorkforce intelligence platform built for modern operations
vs
WaveClear books. Confident decisions.
Comparison · Payroll · weekly run Nov 3

UKG vs Wave

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

UKG is the stronger AI pick in Payroll: it has a visibility score of 12.2 versus 2.3 for Wave.

Choose UKG if…

  • You want the brand AI engines rank higher (12.2 vs 2.3)
  • AI answers describe it more positively (50% vs 38% positive)
  • You prefer a larger, established vendor (5,000+ employees)
  • Strong for large-scale scheduling and hourly workforces

Choose Wave if…

  • Free accounting and invoicing for micro-businesses
  • Well suited to freelancers and very small businesses
  • Ongoing free plan rather than a time-limited trial
  • Affordable and reliable for small businesses

AI visibility side by side

Latest weekly run · Nov 3

Metric UKG Wave
Visibility score12.2%2.3%
Change vs last weekNewNew
Rank in Payroll#10#23
Share of voice3.7%0.9%
Mentions this run184
Positive in AI answers50%38%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 3UKG 12%

UKG 0pp · Wave 0pp over 0 weekly runs.

Engine by engine

UKG leads on 3 of 3 engines

ChatGPT
21.7%
2.6%
AI Mode
2.2%
2%
Perplexity
12.8%
2.2%
UKGWave

Head to head in AI answers

0 engine answers name both brands

0UKG ranked higher
0Wave ranked higher

Features, pricing & fit

DimensionUKGWave
Pricing model—Flat tiers
Entry price—Free; paid from $19 / mo
Free plan—Yes
Deployment—Cloud-based web application with a mobile app
Support—Live chat and email support, Monday to Friday 9 AM to 4:45 PM Eastern, Wave Advisors bookkeeping and coaching (paid add-on)
Founded—2009
HeadquartersLowell, Mass.Toronto, Ontario, Canada
Employees5,000+201–500
Funding—Series D
Best forEnterprises and mid-sized organizations with frontline or hourly workforces, and small businesses that need payroll, scheduling and compliance in one platform.Freelancers, solopreneurs, contractors and consultants who run small businesses and want simple books and invoicing without accounting expertise

Plans side by side

UKG

Pricing not available.

Wave

Starter$0month
Pro$19month per business (billed monthly); $190/year billed annually
Wave Advisors$149month (starting at)
Wave pricing

Pros and cons

Themes from the AI answers that mention each brand

UKG

  • Strong for large-scale scheduling and hourly workforces
  • Handles complex scheduling and labor environments
  • Suited to enterprise human resources and payroll
  • Highest-scoring payroll system overall at 93/100
  • Named a payroll leader and consistently recommended by analysts

    Wave

    • Free accounting and invoicing for micro-businesses
    • Well suited to freelancers and very small businesses
    • Ongoing free plan rather than a time-limited trial
    • Affordable and reliable for small businesses
    • Clear public pricing
    • Free plan mainly suits a single user, not teams
    • Free products offer fewer controls and growth features

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “UKG vs Wave”, https://slateindex.ai/compare/ukg-vs-wave, data of Nov 3, 2026. Licence: CC BY 4.0.