Wave
NewClear books. Confident decisions.
#7 of 48 in Accounting Software350,000 customers (per waveapps.com)38% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Wave ranks #7 of 48 in Accounting Software with an AI visibility score of 21 (SlateIndex, Nov 2, 2026).
- Wave is most visible on Perplexity (23) and least on Google AI Mode (19.6).
- AI engines name Wave in 16 of the 60 Accounting Software buyer prompts SlateIndex tracks.
- intuit.com is the source AI engines cite most in answers about Wave, with 16 citations.
About
Company details for Wave
Wave is cloud-based accounting software for small businesses, covering bookkeeping, invoicing, online payments and payroll. Core accounting and invoicing are available on a free Starter plan, and paid Pro and Advisors tiers add features such as bank connections, receipt capture and hands-off bookkeeping. Wave is headquartered in Toronto and is owned by H&R Block. It ranks #7 of 48 in Accounting Software on SlateIndex and has a visibility score of 21 in the latest weekly run.
Founded in 2009 and headquartered in Toronto, Ontario, Canada, the company employs 201–500 people. Its differentiator: built for small business owners and solopreneurs rather than accountants, with a free core accounting and invoicing plan.
- Website
- waveapps.com
- Categories
- Accounting Software, Payroll
- Company size
- 201–500 employees
- Headquarters
- Toronto, Ontario, Canada
- Founded
- 2009
- Company type
- Division of H&R Block
- Funding
- Series D
- Customers
- 350,000 · per waveapps.com
- Pricing
- Free; paid from $19 / mo · flat tiers
- Free trial
- Free plan available
- Deployment
- Cloud-based web application with a mobile app
- Platforms
- Web, Mobile app
- Support
- Live chat and email support, Monday to Friday 9 AM to 4:45 PM Eastern, Wave Advisors bookkeeping and coaching (paid add-on)
Read from linkedin.com, en.wikipedia.org, waveapps.com, g2.com, facebook.com, softbliq.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Accounting Software. QuickBooks Online leads the category at 63%.
Media
Website and product screenshots for Wave
AI mentions & citations
Recent answers that name Wave
How much does a accounting software cost per month?
Sources: Official pricing pages for Wave, QuickBooks, Xero and FreshBooks.
Which accounting software has transparent pricing?
Wave Accounting (Wave Pricing)
Most affordable accounting software that is still reliable
For most small businesses, Wave is the most affordable reliable choice: its core accounting tools are free, while the paid Pro plan is about $19/month.
Most affordable accounting software that is still reliable
If keeping costs at zero is your biggest priority, look at Wave.
Most affordable accounting software that is still reliable
Wave Accounting — Best Free Option for Service Businesses
Is there a free accounting software for small teams?
Which accounting software has transparent pricing?
For small businesses, freelancers, and growing companies, I'd shortlist Zoho Books, Xero, Wave, FreshBooks, and QuickBooks Online.
Where can I sign up for a accounting software?
Products & features
What Wave sells
Wave Accounting
Double-entry bookkeeping, income and expense tracking, cash flow management and reporting.
Wave Invoicing
Create and send invoices and estimates, with recurring invoices and late payment reminders on paid plans.
Wave Payments
Online card and bank payments on invoices, as an add-on to any plan.
Wave Payroll
Pay employees and contractors, available as an add-on in some regions.
Wave Advisors
Outsourced bookkeeping and one-on-one coaching from in-house experts.
Strengths engines cite
- Free accounting and invoicing for micro-businesses
- Well suited to freelancers and very small businesses
- Ongoing free plan rather than a time-limited trial
- Affordable and reliable for small businesses
- Clear public pricing
Target market & buyers
Small business owners, freelancers and solopreneurs in the US and Canada
Notable customers include Speaker Labs, Euphoria LGBT Inc., TruCreates, Crystal Clean Window Cleaning, Growthclass.
| Industry | Primary use case |
|---|---|
| Freelancers | Paying staff and themselves with payroll |
| Contractors | Creating professional invoices and estimates in minutes |
| Consultants | Setting up recurring invoices and payments for repeat clients |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2011 | $2M |
| Government investment (FedDev Ontario) | 2011 | $1M |
| Series A | 2011 | $5M |
| Series B | 2012 | $12M |
| Other Equity | 2017 | $24M |
| Series D | 2019 | — |
| Latest known round | Total raised |
|---|---|
| Series D | — |
Recent developments
- Jun 2026ProductBank feeds, collaborator access and receipt capture moved to the paid Pro tier
Automatic bank feeds, collaborator access and receipt capture moved from the free plan to the paid Pro tier. Legacy free users were emailed starting April 30, 2026.
Competitive landscape
How Wave compares with its top three alternatives
Wave most often appears alongside QuickBooks Online, Zoho, Xero in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Wave | 21% | 7.3% | New | Free plan |
| QuickBooks Online | 63% | 15% | New | Pricing not available |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| Xero | 52.2% | 13.3% | New | $27 / mo |
| FreshBooks | 28.8% | 8.7% | New | $23 / mo |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 38% · Neutral 30% · Mixed 32% of 34 engine answers that mention Wave
Praised for
- Free accounting and invoicing for micro-businesses
- Well suited to freelancers and very small businesses
- Ongoing free plan rather than a time-limited trial
- Affordable and reliable for small businesses
- Clear public pricing
Criticised for
- Free plan mainly suits a single user, not teams
- Free products offer fewer controls and growth features
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Wave AI visibility profile”, https://slateindex.ai/brand/wave, data of Nov 2, 2026. Licence: CC BY 4.0.