by Groove · clari.com ↗
Sales engagement software for Salesforce-centric teams to manage cadences, calls, and activity capture.
Groove is a Salesforce-native sales engagement platform for teams that want to run cadences, log activities, and keep rep workflows anchored in Salesforce. It is a fit for revenue teams that value sequence execution and CRM sync more than a broader all-in-one revenue stack.
Groove is positioned as a sales engagement platform that helps teams execute outreach workflows in a smart, adaptive way. The review and comparison documents consistently frame it around sequences, follow-up automation, and the day-to-day execution layer for Salesforce-first sales teams. That makes it most relevant for organizations that already have prospect data and need a system to manage cadence execution.
Groove is described as enabling email sequences and follow-up automation, which makes it useful for teams that want a structured outbound workflow. Comparison content also describes it as a tool for sequence execution that assumes the team already has contacts to work from.
Groove is repeatedly positioned as tightly integrated with Salesforce, with activity logging for calls, emails, and meetings auto-captured into the CRM. This makes it especially relevant for teams that want rep activity to stay in sync without manual data entry.
Groove includes meeting scheduling through its scheduler, giving reps a way to move from outreach to booked conversations without leaving the workflow. In the supplied documents, this sits alongside sequencing and Salesforce sync as part of the core product scope.
The supplied documents emphasize Groove's Salesforce-first design and its appeal to teams that already run their revenue process inside Salesforce. That focus can be an advantage when Salesforce is the center of the stack, but it also narrows Groove's fit for teams on other CRMs or those looking for broader platform consolidation.
Groove is described as built Salesforce-first with deep Salesforce-native sync. For buyers already standardized on Salesforce, that can reduce friction because reps stay close to the CRM they already use every day.
The documents describe Groove as solving a genuine problem for teams whose main bottleneck is rep efficiency in pure sequencing execution. In that framing, Groove is less about replacing the full revenue stack and more about improving the speed of existing outbound motion.
Several comparison documents note that Groove does not handle list building, website identification, personalization, or retargeting. That means it works best when paired with other tools, rather than as a standalone full-funnel system.
Pricing for Groove is presented as opaque and sales-led rather than self-serve. The supplied pricing pages and comparison articles indicate that buyers should expect a direct sales motion, with third-party sources citing per-user pricing ranges and plan structure, but not a public list price from Groove itself. That makes evaluation more about contract negotiation and total stack cost than about a simple published sticker price.
One comparison document says Groove does not list pricing publicly and that contracts go through a direct sales process. Another source shows pricing information only through review-platform listings rather than on the vendor site itself.
Review-platform pages surface pricing references such as a price starting from 50 per month and plan-level pricing like Standard at 29 per user per month and Plus at 45 per user per month. These appear on comparison and review sites, not as a vendor-published public price sheet.
The comparison content argues that Groove often becomes only one part of a much larger spend, because teams also buy data, identification, web personalization, and advertising tools around it. For budget-conscious buyers, that broader total cost of ownership may matter more than the base license itself.
Owns CRM workflow design and outbound process consistency
Evaluates stack efficiency and tooling overlap across outbound systems
Needs reps to execute cadences and capture activity inside Salesforce
Groove is presented in the supplied materials as a market-leading sales engagement platform with a Salesforce-first orientation and a focus on sequence execution, call logging, meeting scheduling, and CRM activity capture. The broader comparison documents also note that Groove was acquired by Clari and that the acquisition changed how some buyers evaluate the product's pricing, support, and roadmap.
Groove is described as a market-leading sales engagement platform.
Groove is said to be tightly integrated with Salesforce.
Groove was acquired by Clari in 2022.
Groove is positioned in the supplied documents as a Salesforce-centric sales engagement platform for managing sequences, activity capture, and rep execution. Public pricing is not clearly published on Groove's own site in the provided materials, so the most concrete numbers come from third-party review and pricing references. Those references point to per-user monthly pricing, with at least one listing showing a Standard plan at $29 per user per month and a Plus plan at $45 per user per month, while another listing says pricing starts from $50 per month. Because the documents do not confirm the full current rate card, any pricing page for Groove should be read as directional rather than definitive.
For buyers, the key issue is not just the visible subscription price but the broader cost of operating a Salesforce-native sales engagement motion. The supplied analysis notes that Groove is often used alongside separate tools for prospect data, website identification, web personalization, and retargeting, which can materially increase the effective stack cost. In other words, the public seat price may be only one part of the purchase decision. If your team already lives in Salesforce and wants a focused sequence execution layer, Groove is presented as that specialist tool; if you need a larger revenue stack, the supplied documents suggest you should budget for adjacent software as well.
Because the vendor does not publicly disclose all commercial terms in the supplied documents, several practical details remain unavailable: seat minimums, contract length, add-on menus, overages, and discount structure. Buyers evaluating Groove should treat the third-party prices as starting points and confirm current terms directly in the sales process.
Groove is positioned in the same sales engagement category as Outreach, Salesloft, Apollo, HubSpot Sales Hub, and other sequencing tools. The supplied comparisons portray Outreach and Salesloft as deeper enterprise alternatives, Apollo as the lower-cost bundled data-plus-engagement option, and HubSpot Sales Hub as the natural choice for HubSpot-native teams.
These candidates come from measured co-mentions or source-backed alternatives. A full comparison is published only after both products have supporting evidence.
Groove’s review story is pretty consistent across the supplied marketplace and comparison documents: it is strongest when a team is already Salesforce-centric and mainly needs a dependable sales engagement layer. The third-party commentary repeatedly frames Groove as good at cadences, sequence execution, and Salesforce-native activity capture, which makes it appealing to teams that want reps working inside the CRM instead of jumping between tools. At the same time, the same sources also push a clear caution: if a buyer expects Groove to cover list building, account identification, web personalization, advertising, or chat, the product will feel incomplete. That gap is central to the review narrative, because it pushes many teams toward a broader stack or toward an alternative platform altogether. Pricing is another recurring concern. One comparison source explicitly says Groove does not publish pricing publicly, and the broader commentary suggests the product can feel expensive once buyers factor in the extra tools needed to complete their go-to-market motion. The clearest marketplace signal in the supplied documents is GetApp’s 4.6 value-for-money rating from 146 reviews, which indicates that some buyers do find the product’s economics acceptable, even though other documents frame it as a cost problem. Taken together, the reviews and comparisons paint Groove as a focused, functional choice for Salesforce-aligned teams, but not a broad revenue platform for buyers looking to consolidate a larger stack.
Examples of how assistants answer real buyer questions in this category.
View all Sales Engagement prompts →Yes, most modern CRM systems (like Salesforce, HubSpot, Zoho, and Pipedrive) can automatically sync email and calendar activities with tools like Gmail and Outlook . These integrations eliminate manual data entry, creating a chronological activity timeline on records by matching email addresses to contacts.[](https://www.coffee.ai/articles/automate-crm-data-gmail-calendar) [ ](https://www.coffee.ai/articles/automate-crm-data-gmail-calendar)[ ](https://www.youtube.com/watch?v=ANVaSH4ReHM)[ ](https://www.youtube.com/watch?v=kgsvA6chVQE&t=79)[ ](https://www.mixmax.com/blog/sync-sales-email-salesforce) Top Ways CRM Sync Works - Native Integrations: Most platforms have native connectors (e.g., HubSpot Gmail/Outlook Integration, Salesforce Einstein Activity Capture ) that automatically log meetings and emails to relevant contacts.[](https://www.youtube.com/watch?v=ANVaSH4ReHM) [ ](https://www.youtube.com/watch?v=ANVaSH4ReHM)[ ](https://www.coffee.ai/articles/automate-crm-data-gmail-calendar)[ ](https://community.clari.com/best-practices-learnings-wins-tips-70/one-sync-to-rule-them-all-how-groove-crm-sync-keeps-salesforce-activity-clean-and-complete-2823)[ ](https://zeeg.me/en/blog/post/best-crm-integrations)[ ](https://www.pipedrive.com/en/blog/omnichannel-crm) - Background Sync: Tools like [Groove](https://clari.my.site.com/customer/articles/Knowledge/Configuring-Email-and-Calendar-Sync) and [Sugar Connect](https://www.youtube.com/watch?v=KsQBTFHTPmQ) use server-side (background) syncing, allowing mobile emails and calendar events to log back to the CRM without user action.[](https://clari.my.site.com/customer/articles/Knowledge/Configuring-Email-and-Calendar-Sync) [ ](https://clari.my.site.com/customer/articles/Knowledge/Configuring-Email-and-Calendar-Sync)[ ](https://www.youtube.com/watch?v=KsQBTFHTPmQ&t=3) - Third-Party Connectors: Tools such as Zapier or specialized apps ([Cirrus Insight](https://agentexchange.salesforce.com/explore/business-needs?c
I'd be happy to help you find tools that support multichannel cadences with email, phone, and LinkedIn steps. However, I need to know which specific tool you're asking about. Are you evaluating a particular sales engagement or outreach platform? If you let me know the product name, I can research whether it supports those multichannel capabilities. In the meantime, if you're looking for recommendations, several popular sales engagement platforms are known for strong multichannel cadence features including: - Outreach - One of the leading platforms with robust email, phone, and LinkedIn sequencing - SalesLoft - Another top-tier option with comprehensive multichannel cadence capabilities - Apollo.io - Offers multichannel sequences at a more accessible price point - Salesloft Rhythm (formerly Groove) - Good for teams already using Salesforce Each of these platforms allows you to build automated sequences that combine email touches, phone call reminders, and LinkedIn connection/message steps in a single cadence. Which tool were you specifically asking about, or would you like more details on any of these options?
I'll search for current information about sales engagement tools that integrate with Salesforce.Based on current information, here are the leading sales engagement tools that integrate with Salesforce: ## Top Salesforce-Integrated Sales Engagement Tools Enterprise-Grade Platforms: Outreach is a leading enterprise sales engagement platform that supports bi-directional data syncing, activity capture, and pipeline visibility with Salesforce. It's ideal if you're managing 100+ reps across multiple teams and need enterprise security plus deep Salesforce integration. Salesloft is a widely adopted sales engagement suite offering email, call, and task orchestration, with Salesforce integration that helps teams connect frontline rep activity to pipeline creation and deal progression. Users praise its user-friendly interface, customizable cadences, and seamless Salesforce integration. Salesforce-Native Solutions: Salesforce Sales Engagement (formerly High Velocity Sales) provides native engagement tools built directly into Salesforce, eliminating integration complexity. It provides a native experience with cadence building and task automation inside Salesforce, priority work queues, and complete activity tracking through Salesforce reports. Groove is a Salesforce-native sales engagement platform focused on account-based workflows and high data accuracy, writing directly to Salesforce rather than syncing through middleware. Mid-Market Options: Apollo.io offers Salesforce and HubSpot integration, combining engagement features with a built-in B2B contact database—particularly attractive for growing teams. Mixmax provides Salesforce and HubSpot integrations and is lightweight and inbox-first, focusing on email productivity for Gmail-based teams. The choice depends on your needs: go with Salesforce Sales Engagement or Groove if you want a fully native experience with zero integration maintenance, or choose Outreach or Sa
For businesses seeking to enhance their sales processes, several leading sales engagement platforms offer robust integration with Salesforce, ensuring seamless data flow and streamlined workflows. Top recommendations for sales engagement tools that integrate with Salesforce include: * Outreach: This platform provides a secure, two-way connection with Salesforce, automatically syncing leads, contacts, opportunities, and activities between both systems. It supports standard and custom Salesforce objects and fields, allowing for flexible data flow and custom field mapping. * Salesloft: Salesloft offers intelligent integration with Salesforce, including CRM Sync, which automatically records communications and activities (like calls and emails) as activities in Salesforce. It provides over 30 activity properties that can be pushed to the CRM for deep insights. * Groove (by Clari): Known for its deep and often native Salesforce integration, Groove ensures real-time synchronization of activity data. Unlike some other tools that sync data to Salesforce, Groove stores data natively within Salesforce, which can be a significant advantage for enterprises with strict data governance requirements. It also automatically logs emails, calendar events, and calls to the correct Salesforce records. * Apollo.io: Apollo.io integrates with Salesforce to automate lead prospecting and outreach. It facilitates seamless lead and contact synchronization, data enrichment, and activity synchronization, ensuring that prospects discovered in Apollo flow directly into Salesforce as leads or contacts. * Highspot: As a sales enablement platform, Highspot integrates with Salesforce to deliver content, training, and AI insights directly within the CRM. It auto-relates buyer engagement data to Salesforce records and imports Salesforce data to help users understand effective content. * Salesforce Sales Engagement (formerly High Velocity Sales): This is Salesforce's own built-in
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