monday CRM

#6 in CRM

by Monday Sales CRM · monday.com

CRM-style sales pipeline and account tracking built on the monday work platform.

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Overview

monday CRM is a flexible CRM built on the monday work platform for teams that want to manage leads, contacts, sales pipelines, and customer relationships in one place. It is a strong fit for revenue teams that want faster setup, more customization, and a system that supports both pre-sale and post-sale work without forcing them into a rigid process.

  • Centralizes leads, contacts, pipeline tracking, communications, tasks, and reporting in one workspace.
  • Uses automations and AI to reduce admin work and keep deal data updated automatically.
  • Supports small teams through enterprise organizations with plans that scale by features and controls.
  • Includes CRM-specific tools for quoting, dashboards, email activity, and multi-workspace organization.
  • Positioned for teams that want a CRM that adapts to their workflow rather than requiring a rebuild.

AI visibility

7/50 eligible runs
Where the score comes from: per-assistant visibility, the weekly trend, and the domains cited in tracked buyer answers.
Score by assistant
All assistants12.5
Claude17.0
Gemini0.0
ChatGPT0.0
Perplexity9.3
Google AI Mode36.3
Weekly trend
Jul 15Jul 20
Sources cited in AI answers
google.com×928salesforce.com×53youtube.com×53hubspot.com×39monday.com×29zoominfo.com×23apollo.io×21salesloft.com×19

Features

Capabilities are grouped by the work they help a team complete, so you can scan the product without decoding a flat feature list.

Pipeline and account management

monday CRM is designed to keep the full revenue process connected, from first lead through closed deal and beyond. The platform emphasizes a single connected workspace where teams can manage contacts, track deal stages, and keep communication history attached to the right account. That structure helps sales, marketing, and delivery teams work from shared context instead of scattered spreadsheets or disconnected tools.

3 capabilities
01
Lead, contact, and deal tracking

monday CRM is described as a centralized platform to manage leads, contacts, sales pipelines, and customer relationships. The product page also positions it as a revenue execution platform that keeps marketing, sales, and delivery on one system so the handoff between teams is easier to follow.

02
Unified customer context

The website says every email, call, and meeting can live in one place, giving teams a fuller picture of each account. That makes it easier to follow the relationship over time and reduces the need for reps to re-enter information in separate tools.

03
Built for pre-sale and post-sale work

monday CRM says it supports revenue teams from pre- to post-sale, not just lead tracking. The product messaging highlights a connected revenue engine so teams can manage the whole customer lifecycle in one place.

Automation and AI

A major part of monday CRM’s positioning is that it reduces repetitive work. The site describes AI agents, meeting support, follow-up help, and automatic data population as ways to keep reps focused on selling instead of admin. These capabilities are meant to make the CRM more active inside the workflow, rather than a system teams have to constantly update by hand.

3 capabilities
01
Automated data capture and enrichment

The product site says calls, emails, and meetings can auto-populate the right CRM fields, which reduces cleanup and keeps records current. monday CRM also presents AI agents that source, enrich, and score leads so reps can start with more qualified opportunities.

02
AI agents for sales workflows

monday CRM highlights agents for lead sourcing, calling, pipeline monitoring, and meeting prep. These agents are intended to handle specific jobs such as qualifying leads, flagging slow deals, and preparing call briefs before meetings.

03
Quoting and pricing workflow support

The pricing content says monday CRM can create and share customizable quotes and invoices, and the blog explains that pricing intelligence and CPQ-style workflows are useful when teams want faster, more accurate quoting. This can help reduce manual quote building and keep deals moving.

Customization and scale

monday CRM is positioned as a no-code system that can adapt to different sales processes. The product page and help content describe flexible boards, views, permissions, and plan tiers, which is important for teams that need to start simple but grow into more complex workflows. Enterprise buyers also get stronger controls for security, governance, and team management.

3 capabilities
01
Flexible setup and no-code customization

The CRM page says monday CRM is easy to set up in minutes and fully customizable, with flexible boards, fields, views, automations, and dashboards. That flexibility is a key part of the product’s appeal for teams that do not want to rely on developers for changes.

02
Plan-based scaling

The pricing pages show CRM plans from Basic through Ultimate, with lower tiers for smaller teams and higher tiers for organizations that need more dashboards, automations, workspaces, and governance. This gives buyers a clear path from entry-level use to larger deployments.

03
Security and control for enterprise use

The pricing and CRM pages mention multi-level permissions, HIPAA compliance, enterprise-grade security, and governance controls on higher plans. monday CRM also says teams can define what agents and users can access, edit, or create, which supports larger organizations with stricter oversight needs.

Who it is for

A practical fit map: the teams, organization sizes, and industries the available evidence points to.

Teams and use cases

  • Revenue teams that need a CRM for lead, contact, pipeline, and account tracking.
  • Sales organizations that want automation and AI to reduce administrative work.
  • Teams that prefer a highly customizable CRM instead of a rigid out-of-the-box process.
  • Companies that want to combine sales, marketing, and delivery workflows in one platform.

Company profile

  • Small teams
  • Growing businesses
  • Enterprise organizations
  • Small business

Industries

  • Sales
  • Professional services
  • Retail
  • Technology
  • Marketing
Look elsewhere if
  • Teams that only need a very basic contact list and do not want workflow automation may find it more platform-heavy than necessary.
  • Organizations that need a deeply specialized, legacy-style CRM may prefer a product built only for traditional sales ops workflows.

Buyer personas

Who evaluates the product, what each person is responsible for, and the events that typically start a buying cycle.

Sales operations leader

Owns pipeline process, reporting structure, and CRM administration for the revenue team.

Buying triggers
  • CRM data is out of date or difficult to trust.
  • The team wants more automation and less manual cleanup.
  • Leadership wants better visibility into pipeline health and forecast confidence.

Revenue or sales director

Responsible for conversion, team productivity, and closed-won performance.

Buying triggers
  • Deals are slowing because reps spend too much time on admin.
  • The team needs a single system for lead-to-close and post-sale work.
  • The business wants faster adoption with less setup time.

Operations or business systems manager

Evaluates software that can connect cross-functional workflows and scale with permissions and controls.

Buying triggers
  • The company is standardizing tools across departments.
  • Enterprise governance, permissions, or compliance are becoming more important.
  • The team wants to centralize work without switching between disconnected systems.

Behind the product

Verified company context behind the product, kept separate from product capabilities and pricing.

monday CRM is part of monday.com’s broader AI work platform and is presented as a centralized revenue execution system for managing leads, customer relationships, and sales activity. monday.com says the CRM is built on monday Work OS, is customizable without code, and can be used alongside other monday products depending on the organization’s needs.

Verified fact

monday CRM is one of monday.com’s standalone products built on monday Work OS.

Verified fact

The CRM is positioned as a platform for leads, contacts, sales pipelines, and customer relationships.

Verified fact

The product page says the platform is easy to set up in minutes and highly customizable.

Verified fact

The pricing documentation shows CRM plans named Basic, Standard, Pro, and Ultimate.

Data notes
  • The supplied documents do not provide a full standalone feature inventory for every CRM capability.
  • The pricing pages shown are general monday.com pricing materials and may not reflect every CRM-specific commercial variation.

Pricing

monday CRM is built around simple, seat-based pricing that scales with your team size and the plan you choose. Publicly, monday.com shows CRM plans for Basic, Standard, Pro, and an Ultimate tier that requires contacting sales. The published CRM prices are shown on an annual-billing basis, while the support documentation explains that monday uses bucket pricing with a minimum of 3 seats and seat selections in multiples of 5. That means the price you see can change depending on the number of seats you buy and whether you choose monthly or yearly billing.

For buyers, the headline takeaway is that monday CRM makes its lower tiers easy to compare, but reserves enterprise pricing for a custom quote. Basic is the entry point for smaller teams, Standard raises limits and adds more operational scale, and Pro expands automation, dashboard, and workflow capacity further. The Ultimate tier is positioned for large organizations that need security controls, governance, and support beyond the public plans. A free Pro trial is available for 14 days, and no credit card is needed to start.

Because the product is sold through monday.com’s broader platform, pricing is also shaped by add-on usage such as AI credits and by limits that vary by tier, including contacts and deals, dashboards, automations, workspaces, and API calls. Taxes are not included in the listed prices, and annual billing includes a discount versus monthly billing according to the support docs. If you’re evaluating monday CRM, the cleanest way to think about the pricing page is as a transparent starting point for smaller teams and a quote-based path for enterprise buyers.

Alternatives

monday CRM is positioned against traditional CRMs that often require teams to adapt their process to the software. On the product page, monday.com specifically contrasts its CRM with Salesforce, Zoho, HubSpot, and Pipedrive, saying monday CRM is more flexible, faster to implement, and better suited to both pre-sale and post-sale work on one platform.

SalesforceZoho CRMHubSpot CRMPipedrive

Comparison candidates

These candidates come from measured co-mentions or source-backed alternatives. A full comparison is published only after both products have supporting evidence.

HubSpot CRMPipedriveSalesforce

Leaderboard

CRM
Every product ranked in this category, scored by visibility in buyer-focused AI answers.

User sentiment

monday CRM’s review footprint in the supplied documents points to a product that is generally well liked by buyers who care about flexibility, automation, and visibility across the sales process. The marketplace evidence is limited in the fetched excerpts, but it is still directionally strong: G2 shows a 4.7-star rating across 18,354 verified reviews, while TrustRadius shows a 7.9 rating from 74 ratings. Together, those signals suggest a product with broad appeal rather than a niche-only audience.

The review and testimonial language is especially consistent around adaptation and efficiency. Users describe monday CRM as something they can shape around their workflow, with automation removing repetitive admin work and integrations helping teams keep data current. That makes the product look best suited to teams that want a CRM-style system embedded in a broader work platform, especially when shared visibility, centralized timelines, and process control matter as much as lead tracking.

At the same time, the pricing documents suggest some likely friction for smaller buyers or simpler use cases. The entry plan has strict caps on contacts, dashboards, columns, automations, and workspaces, so teams that need room to grow may find the lower tier limiting. Overall, the supplied documents position monday CRM as a strong fit for process-driven sales teams that value customization and automation, and a less obvious fit for buyers who want a bare-bones CRM with minimal packaging complexity.

AI answers

Examples of how assistants answer real buyer questions in this category.

View all CRM prompts

Perplexity

Can reps generate quotes and proposals from inside the CRM?

Yes, sales reps can generate quotes and proposals directly inside their CRM using either native CRM features or integrated third-party tools. Top Recommendations by CRM: | CRM Platform | Best Native/Integrated Solution | Key Capability | |--------------|-------------------------------|----------------| | Salesforce | Salesforce Revenue Cloud (built-in CPQ) | Instantly generates quotes and proposals from CRM data using AI; no spreadsheets needed | | Salesforce | Conga Quote & Proposal | Generates branded quotes/proposals directly within Salesforce using automated merge logic | | HubSpot | HubSpot Sales Hub (Quote Software) | Creates professional, branded quotes in minutes by pulling deal record data automatically | | Any CRM | Qwilr | Sends interactive proposals and quotes in a few clicks *direct from* your CRM | | Any CRM | PandaDoc | Generates and sends interactive proposals/quotes straight from your CRM | | Any CRM | Proposify | Builds proposals with configurable line items and tracks engagement; integrates with major CRMs | | monday CRM | Native quoting | Automated quote generation with templates that pull data directly from CRM boards | Ordering Guidance: - If you use Salesforce, start with Salesforce Revenue Cloud (native) for full CPQ capabilities, or add Conga if you need advanced document templating . - If you use HubSpot, enable HubSpot Sales Hub (includes quoting) for seamless, AI-powered quote creation . - For any CRM (especially if you need interactive, payment-enabled proposals), add Qwilr, PandaDoc, or Proposify as integrations . All these solutions eliminate manual data entry by pulling customer, deal, and pricing data directly from your CRM records .

Google AI Mode

How does this CRM handle pipeline stages and deal forecasting?

Based on standard modern CRM functionality (such as Salesforce, HubSpot, and Pipedrive), this CRM handles pipeline stages and deal forecasting by `combining visual deal tracking with data-driven probability calculations`.[ ](https://www.dakota.com/resources/blog/the-powerful-impact-of-a-crm-and-a-salesforce-integration)[ ](https://www.growinternational.eu/knowledge/crm)[ ](https://www.softr.io/blog/best-crm-software-for-small-business)[ ](https://www.youtube.com/watch?v=V9_o37IrgiI)[ ](https://monday.com/blog/crm-and-sales/sales-forecasting-software/) Here is how it manages the process: 1. Pipeline Stages (Visual Management) - Kanban Board View: Deals are organized as cards in a drag-and-drop Kanban view, representing steps such as Qualification, Proposal, Negotiation, and Closed-Won/Lost. - Customization: Pipelines are fully customizable to match specific sales processes, allowing you to add, edit, or remove stages to fit your business model. - Automation: The CRM can automatically move deals to the next stage when specific actions are completed (e.g., a contract is signed via integration). - Stage Definitions: To ensure consistency, stages are defined by specific criteria rather than just rep opinion, helping reduce bottlenecking.[](https://www.salesforce.com/sales/pipeline/management/) [ ](https://www.salesforce.com/sales/pipeline/management/)[ ](https://www.youtube.com/watch?v=V9_o37IrgiI)[ ](https://www.youtube.com/watch?v=yXTdXvQrwjk)[ ](https://www.getaccept.com/blog/sales-pipeline-management-strategies-to-close-more-deals)[ ](https://www.youtube.com/watch?v=dfU3lKzIFkE&t=243)[ ](https://www.coffee.ai/articles/accurate-pipeline-forecasting-in-crm) 2. Deal Forecasting (Data-Driven Prediction) - Weighted Pipeline Reporting: The CRM calculates revenue forecasts by multiplying deal values by the probability of closing at that specific stage (e.g., a $10,000 deal in a 50% stage contributes $5,000 to the forecast). - Historical Accuracy:*

Perplexity

How does this CRM handle pipeline stages and deal forecasting?

Most CRMs handle pipeline stages and deal forecasting by letting you define customizable stages (e.g., Prospecting, Qualification, Proposal) and assigning a probability percentage to each stage, then calculating a pipeline-weighted forecast that multiplies every open deal’s value by its stage probability and sums the results for the target period . To get accurate forecasts, your CRM should support: - Customizable stages with clear entry/exit criteria and unique probability values (0%–100%) - Historical win-rate calibration so stage probabilities reflect empirical close rates, not optimism - Required fields per deal: stage, probability, expected close date, deal value, and owner with next action - Multiple pipelines if your team sells different products or to different segments Top product recommendations for strong pipeline and forecasting capabilities: | Product | Why it fits | Key features | |---------|-------------|--------------| | Pipeline CRM | Built specifically for customizable pipelines and weighted forecasting | Rename/reorder stages, assign probabilities per stage, run up to 5 pipelines, code-free dashboards/reports | | monday CRM | AI-powered pipeline with clear stages, owners, and next steps | Visual pipeline, stage-based automation, AI flags for deal risks and outcome predictions | | Copper | Strong regression-based forecasting using historical stage transitions | Calculates win rates per stage, exports pipeline data for Excel/Sheets analysis, rep forecast fields | Ordering recommendation: Start with Pipeline CRM if you need deep stage customization and weighted forecasting without coding. If you want AI-driven deal health signals and visual simplicity, choose monday CRM. For teams that rely on historical conversion data and Excel-based analysis, Copper is ideal. Before buying, confirm the CRM lets you audit and recalibrate stage probabilities quarterly based on actual conversion

Claude

What reporting and dashboards does the CRM provide for sales managers?

I'll search for information about CRM reporting and dashboard capabilities for sales managers.Based on current information, modern CRMs provide comprehensive reporting and dashboard capabilities specifically designed for sales managers. Here's what you can expect: ## Core Dashboard Features for Sales Managers Sales managers use CRM dashboards to track team performance and coaching opportunities, while monitoring revenue forecasts and pipeline health. These dashboards show what's happening now, not last week, so you can fix problems before they cost you deals. ## Key Reports Sales Managers Need Most leading CRMs provide these essential reports: Pipeline Management: The pipeline management report provides comprehensive visibility into deal flow and stage progression, tracking opportunities as they move through your sales process with key metrics like deal value, probability scores, and stage duration, while identifying bottlenecks where deals commonly stall. Team Performance: Compare individual representative success rates to identify top performers and coaching opportunities, and measure individual sales representative performance across multiple metrics including close rates and revenue generation. Forecast Accuracy: Pipeline reports show deal count and value across each stage, helping managers spot bottlenecks and thin coverage, while forecast reports compare expected revenue against quota or plan for leadership reviews. ## Leading CRM Options Salesforce Sales Cloud: Salesforce supports highly detailed reporting structures where teams can build dashboards for reps, managers, regional leaders, and executives, with territory-based views, pipeline inspection, weighted forecasts, and highly customized KPIs. HubSpot CRM: The sales manager dashboard provides a holistic view of the entire team, helping managers easily identify top performers and underperformers and tracking metrics like revenue vs. target. HubSpot includes "Projected Landing"

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