Aha! pricing 2026: plans and costs
Quick pricing summary
- Aha! Roadmaps: $59 user / month
- Aha! Discovery: $39 user / month
- Aha! Ideas: $39 user / month
- Aha! Whiteboards: $9 user / month
- Aha! Builder: $59 user / month
- Aha! Develop: $9 user / month
- Aha! Teamwork: $9 user / month
- Aha! Knowledge: $18 user / month
- Worth noting: Prices are starting prices in USD per user per month. Annual plans carry a discount and can be invoiced on request. Aha! states pricing increases 3% annually.
Plans
Aha! Roadmaps
$59 user / month
- Link strategy to all product work
- Capture feedback via ideas portals
- Manage release plans and dependencies
- Integrate with Jira, Azure DevOps, and 40+ other tools
- Includes Ideas, Whiteboards and Knowledge Essentials
Aha! Discovery
$39 user / month
- Create unlimited studies
- Conduct unlimited interviews
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
Aha! Ideas
$39 user / month
- Create online ideas portals
- Prioritize ideas by potential revenue
- Integrate with Salesforce and Zendesk
- Includes Whiteboards and Knowledge Essentials
Aha! Whiteboards
$9 user / month
- Create unlimited whiteboards
- Choose from nearly 100 templates
- Share with unlimited guests
Aha! Builder
$59 user / month
- Build prototypes and applications
- Use a built-in database
- Deploy with enterprise-grade hosting
Aha! Develop
$9 user / month
- Choose a scrum, kanban, or SAFe approach
- Plan sprints and manage capacity
- Track risks and report on agile metrics
Aha! Teamwork
$9 user / month
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
Aha! Knowledge
$18 user / month
- Add unlimited documents
- Use 100+ templates
- Track version history
What you get on each plan
| Feature | Aha! Roadmaps | Aha! Discovery | Aha! Ideas | Aha! Whiteboards | Aha! Builder | Aha! Develop | Aha! Teamwork | Aha! Knowledge |
|---|---|---|---|---|---|---|---|---|
| Free trial | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI assistant | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Unlimited guests | ✓ | not listed | ✓ | ✓ | not listed | ✓ | not listed | ✓ |
| Integrates with Jira | ✓ | not listed | not listed | ✓ | not listed | not listed | not listed | not listed |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Aha! Ideas Advanced | $20 per user per month on annual plans, $25 per user per month on monthly plans | Can be added to Aha! Roadmaps or Aha! Ideas plans |
Aha! pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Aha! | $9 per seat / mo | No | Per seat | — | |
| GitHub | Free; paid from $4 per seat / mo | Yes | Per seat | Development teams, from individuals to enterprises, that build, review, and ship software on one platform. | Compare → |
| Hive | Free; paid from $5 per seat / mo | Yes | Per seat | Fast-moving teams such as marketing, creative, agencies and PMOs that want projects, tasks and approvals in one workspace | Compare → |
| ProjectManager | Contact sales | No · 30-day trial | Per seat | Teams in construction, professional services, manufacturing and IT that need detailed planning, resource management and reporting on complex projects | Compare → |
| Microsoft Planner | — | — | — | — | Compare → |
List prices as published on www.aha.io/pricing. Totals are worked examples, not quotes.