BigQuery
NewFully managed, serverless enterprise data warehouse from Google Cloud
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- BigQuery ranks #2 of 39 in Data Warehouse with an AI visibility score of 63.6 (SlateIndex, Nov 3, 2026).
- BigQuery is most visible on ChatGPT (68.7) and least on Perplexity (56.1).
- AI engines name BigQuery in 29 of the 30 Data Warehouse buyer prompts SlateIndex tracks.
- google.com is the source AI engines cite most in answers about BigQuery, with 34 citations.
About
Company details for BigQuery
BigQuery is Google Cloud's fully managed, serverless enterprise data warehouse. Storage and compute are separated, and it runs only on Google Cloud. Its add-ons include BigQuery AI for training, evaluating and deploying predictive models with SQL, and generative AI functions for text summarization, sentiment analysis and data enrichment. It ranks #2 of 39 in Data Warehouse on SlateIndex and has a visibility score of 63.6 in the latest weekly run.
Its differentiator: serverless architecture with nothing to size, and storage and compute separated, which reviewers cite as a cost and scale advantage.
- Website
- google.com
- Categories
- Data Warehouse
- Company type
- Division of Google Cloud
- Deployment
- Serverless, runs only on Google Cloud
- Platforms
- Google Cloud
- Compliance
- SOC 1, SOC 2, SOC 3, ISO/IEC 27001, HIPAA, NIST 800-53, NIST 800-171, IRAP, GDPR, Cyber Essentials
Read from gartner.com, cloud.google.com, panoply.io, invgate.com, g2.com, getapp.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Data Warehouse. Snowflake leads the category at 68.6%.
AI mentions & citations
Recent answers that name BigQuery
Best data warehouse for startups
My recommendation: Google BigQuery for most early-stage startups.
Most affordable data warehouse that is still reliable
If you're looking for the most affordable data warehouse that is still reliable enough for production, my first recommendation would be Google BigQuery.
How much does a data warehouse cost per month?
Is there a free data warehouse for small teams?
My top recommendation is Google BigQuery if you're building a traditional analytics stack.
Which data warehouse tools offer annual discounts?
Google BigQuery committed-use discounts
Best data warehouse for startups
Google BigQuery: The Absolute Easiest to Start
Best data warehouse with AI features
Google BigQuery (Best for Native Multi-Modal & Agentic AI)
Most affordable data warehouse that is still reliable
Google BigQuery (Best Serverless / Pay-as-you-go)
Products & features
What BigQuery sells
BigQuery AI
Lets users train, evaluate and deploy predictive models with SQL.
BigQuery Graph
Graph-style relationship analysis.
BigQuery Migration Service
Moves workloads from legacy warehouses to BigQuery.
BigQuery DataFrames
A Python API for BigQuery.
Strengths engines cite
- Serverless, highly scalable data warehouse
- Free tier suited to small teams and light workloads
- Easy to start with low operational overhead
- Built-in ML and AI capabilities
- Strong fit for Google Cloud-centric teams
Target market & buyers
Notable customers include Myer, Hike, Utility Warehouse, Best Buy, Unico, Power International.
| Industry | Primary use case |
|---|---|
| Retail | Analytics, including conversational analytics at Best Buy and BI with Looker at Power International |
| Utilities | Analytics with BigQuery and Looker for Utility Warehouse, which has over 800,000 customers |
| Gaming | Analytics with BigQuery AI at Hike |
| Identity verification | Processing identity verifications at Unico, which reports 1.5 billion a year |
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Oct 2026ProductToken-based quotas for generative AI functions generally available
Google made token-based quotas for BigQuery generative AI functions generally available.
- Oct 2026ProductAI.KEY_DRIVERS generally available
AI.KEY_DRIVERS was announced as generally available and opt-in.
- Sep 2026ProductSix augmented analytics functions added
Six augmented analytics table-valued functions were added to BigQuery.
- Apr 2026ProductAI.IF, AI.SCORE and AI.CLASSIFY generally available
AI.IF, AI.SCORE and AI.CLASSIFY became generally available.
- Apr 2026ProductSnowflake-to-BigQuery transfers added
Data Transfer Service added Snowflake-to-BigQuery transfers.
Competitive landscape
How BigQuery compares with its top three alternatives
BigQuery most often appears alongside Snowflake, Amazon Redshift, Databricks in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| BigQuery | 63.6% | 12% | New | Pricing not available |
| Snowflake | 68.6% | 11.3% | New | Contact sales |
| Amazon Redshift | 40.5% | 9.8% | New | Pricing not available |
| Databricks | 46.2% | 7.6% | New | Pricing not available |
| AWS | 35.7% | 7.5% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 41% · Neutral 39% · Mixed 20% of 69 engine answers that mention BigQuery
Praised for
- Serverless, highly scalable data warehouse
- Free tier suited to small teams and light workloads
- Easy to start with low operational overhead
- Built-in ML and AI capabilities
- Strong fit for Google Cloud-centric teams
Criticised for
- Bills are hard to predict
Cite as: SlateIndex, “BigQuery AI visibility profile”, https://slateindex.ai/brand/bigquery, data of Nov 3, 2026. Licence: CC BY 4.0.