Snowflake
NewWhere data does more
#1 of 39 in Data Warehouse12,062 customers (per snowflake.com)35% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Snowflake ranks #1 of 39 in Data Warehouse with an AI visibility score of 68.6 (SlateIndex, Nov 3, 2026).
- Snowflake is most visible on Google AI Mode (78.2) and least on Perplexity (52.6).
- AI engines name Snowflake in 35 of the 60 Data Warehouse buyer prompts SlateIndex tracks.
- google.com is the source AI engines cite most in answers about Snowflake, with 34 citations.
About
Company details for Snowflake
Snowflake AI Data Cloud is a fully managed platform for ingesting, processing and analyzing data, and for building and sharing data and AI applications. It covers data engineering, analytics, AI, applications and collaboration, and transactional workloads on one platform. Its agents, CoWork and CoCo, run inside Snowflake's governed security perimeter. It ranks #1 of 39 in Data Warehouse on SlateIndex and has a visibility score of 68.6 in the latest weekly run.
Founded in 2012 and headquartered in Andover, KS, United States, the company employs 5,000+ people. Its differentiator: agents such as CoWork and CoCo work on governed enterprise data inside Snowflake's security perimeter, reusing existing access controls and catalog context.
- Website
- snowflake.com
- Categories
- Data Warehouse, MLOps Platforms
- Company size
- 5,000+ employees
- Headquarters
- Andover, KS, United States
- Founded
- 2012
- Company type
- Public company
- Funding
- Post-IPO equity
- Customers
- 12,062 · per snowflake.com/en/company/overview/about-snowflake
- Pricing
- Contact sales · usage-based
- Free trial
- —
- Deployment
- Fully managed cloud service that runs across major public clouds and regions
- Platforms
- AWS, Microsoft Azure, Google Cloud
- Compliance
- ISO 27001, SOC 1, SOC 2 Type 2, FedRAMP Moderate, FedRAMP High, DoD IL4, DoD IL5, PCI-DSS, HITRUST, TISAX, ITAR, ISO 42001
- Support
- Support, Priority Support, Status page, Community forum
Read from linkedin.com, snowflake.com, gartner.com, profiles.crustdata.com, stocktitan.net · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Data Warehouse. Snowflake leads the category at 68.6%.
Media
Website and product screenshots for Snowflake
AI mentions & citations
Recent answers that name Snowflake
How do I choose a data warehouse for a mid-market team?
Snowflake and BigQuery emphasize managed SQL analytics; Databricks emphasizes the lakehouse; Fabric emphasizes platform consolidation; and Redshift fits naturally into AWS.
What are common mistakes when buying a data warehouse?
Organizations often start comparing products such as Snowflake, Google BigQuery, Amazon Redshift, and Databricks before understanding what they need.
What are the best data warehouse tools in 2026?
As of November 2026, the strongest data warehouse platforms are Snowflake, Databricks, Google BigQuery, Amazon Redshift, and Microsoft Fabric.
Top data warehouse options for B2B SaaS companies
My shortlist would be Snowflake, Google BigQuery, Amazon Redshift, Databricks, ClickHouse, and MotherDuck.
Best data warehouse for enterprise
If you're selecting a data warehouse for a large enterprise, my recommendation is to shortlist Snowflake, Databricks, Google BigQuery, Microsoft Fabric, and Amazon Redshift.
Which data warehouse has the best reviews?
Based on the latest available customer reviews (November 2026), Snowflake and Databricks are tied for the highest ratings among major data warehouse platforms, according to G2.
Compare the leading data warehouse platforms
I can develop a detailed vendor evaluation scorecard comparing Snowflake, Databricks, BigQuery, Redshift and Fabric across approximately 25 criteria, including:
Alternatives to the most popular data warehouse
If by "the most popular data warehouse" you mean Snowflake, there are several strong alternatives worth considering in 2026.
Products & features
What Snowflake sells
Snowflake CoWork
Enterprise agent for knowledge workers, formerly Snowflake Intelligence, for analysis, automation and action on governed data.
Snowflake CoCo
Governed AI coding agent for building data pipelines, analytics, ML models, apps and agents.
Cortex AI
Services for securely creating and deploying LLMs and ML models customized with your data.
Openflow
Managed data integration service built on Apache NiFi.
Data Engineering
Continuous data pipelines for the enterprise in the language of your choice.
Analytics
Data analytics with optimal pricing and near-zero maintenance.
Strengths engines cite
- Multi-cloud deployment and secure, governed data sharing
- Decoupled storage and compute architecture
- Free trial with usage credits for easy getting started
- Widely adopted, most popular cloud data warehouse
- Strong for enterprise governance, high concurrency and workload isolation
Target market & buyers
Large, high-growth enterprises and highly regulated industries
Notable customers include Under Armour, Novo Nordisk, United Rentals, Booking.com, Fanatics, Mitsubishi Electric, Penske, Mercury.
| Industry | Primary use case |
|---|---|
| Retail & Consumer Goods | Under Armour uses CoWork and CoCo to give staff access to insights from the front lines to executives |
| Healthcare and Life Sciences | Novo Nordisk unifies commercial and research data for self-service insights |
| Manufacturing | United Rentals runs a Business Intelligence Agent that answers questions across its locations |
| Travel & Hospitality | Booking.com modernized its data and AI platform after migrating away from Hadoop |
| Technology | Sophos cut security analysis from weeks to days with CoCo |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2012 | $1M |
| Series A | 2012 | $5M |
| Series B | 2014 | $26M |
| Series C | 2015 | — |
| Series D | 2017 | — |
| Series E | 2018 | $263M |
| Series F | 2018 | $450M |
| Series G | 2020 | $479M |
| IPO | 2020 | $3400M |
| Post-IPO equity, led by Blackstone | 2022 | $621M |
| Post-IPO equity | 2026 | $376M |
| Latest known round | Total raised |
|---|---|
| Post-IPO equity | — |
Recent developments
- Oct 2026PartnershipOracle native service on Oracle Cloud Infrastructure
Oracle and Snowflake announced Snowflake AI Data Cloud as a native service on Oracle Cloud Infrastructure.
- Oct 2026CompanyMotion to dismiss securities class action
Snowflake defendants moved to dismiss an amended securities class action complaint.
- Oct 2026PartnershipLumen collaboration on private data connectivity
Lumen and Snowflake announced intent to collaborate on private data connectivity.
- Oct 2026CompanyJeff Naughton appointed technical fellow
Snowflake appointed Jeff Naughton as a technical fellow.
- Jul 2026CompanyNew Paris headquarters office
Snowflake opened a new headquarters office in central Paris.
Competitive landscape
How Snowflake compares with its top three alternatives
Snowflake most often appears alongside BigQuery, Databricks, AWS in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Snowflake | 68.6% | 11.3% | New | Contact sales |
| BigQuery | 63.6% | 12% | New | Pricing not available |
| Databricks | 46.2% | 7.6% | New | Pricing not available |
| AWS | 35.7% | 7.5% | New | Pricing not available |
| Amazon Redshift | 40.5% | 9.8% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 35% · Neutral 44% · Mixed 21% of 72 engine answers that mention Snowflake
Praised for
- Multi-cloud deployment and secure, governed data sharing
- Decoupled storage and compute architecture
- Free trial with usage credits for easy getting started
- Widely adopted, most popular cloud data warehouse
- Strong for enterprise governance, high concurrency and workload isolation
Criticised for
- Unoptimized queries can rack up a surprisingly high bill
- Consumption pricing and credit usage are hard to predict
Pricing
Usage-based pricing
Cite as: SlateIndex, “Snowflake AI visibility profile”, https://slateindex.ai/brand/snowflake, data of Nov 3, 2026. Licence: CC BY 4.0.