Skip to content
SlateIndex

Deel

New

Hire, pay, and manage teams in 150+ countries with Deel.

PayrollSan Francisco, CA, United States5,000+ employeesFounded 2019

#8 of 46 in Payroll40,000 customers (per deel.com)52% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
16.7%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Deel ranks #8 of 46 in Payroll with an AI visibility score of 16.7 (SlateIndex, Nov 3, 2026).
  • Deel is most visible on Perplexity (19.1) and least on ChatGPT (15.2).
  • AI engines name Deel in 13 of the 30 Payroll buyer prompts SlateIndex tracks.
  • gusto.com is the source AI engines cite most in answers about Deel, with 17 citations.

About

Company details for Deel

Deel is a platform for hiring, paying and managing workers in more than 150 countries. It covers global and local payroll, an HR system for every worker, devices and IT support, benefits, hiring and visa mobility. Companies can hire contractors, hire employees through an employer of record or PEO, or run payroll where they own entities. It ranks #8 of 46 in Payroll on SlateIndex and has a visibility score of 16.7 in the latest weekly run.

Founded in 2019 and headquartered in San Francisco, CA, United States, the company employs 5,000+ people. It has raised about $650M. Its differentiator: built on in-house infrastructure, with single payroll engines and owned entities.

Website
deel.com
Categories
Payroll
Company size
5,000+ employees
Headquarters
San Francisco, CA, United States
Founded
2019
Company type
Private, venture-backed
Funding
Series E · $650M raised
Customers
40,000 · per deel.com
Pricing
$14 per seat / mo · per seat
Free trial
—
Deployment
Cloud, hosted on AWS
Compliance
SOC 1, SOC 2, SOC 3, ISO 27001, GDPR
Twitter · twitter.com/deelLinkedIn · linkedin.com/company/deelFacebook · facebook.com/getdeelInstagram · instagram.com/getdeel

Read from linkedin.com, deel.com, capterra.com, twitter.com, marketplace.deel.com, staffingindustry.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
16.7%
across Payroll answers, weighted by position
ChatGPT15.2%
AI Mode15.7%
Perplexity19.1%
Change
New
vs last week’s run
Category rank
#8 of 46
in Payroll
Mentions
28
in this week’s run
Share of voice
6.2%
of AI mentions in Payroll

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now16.7%
30-day change—
High · low16.7% · 16.7%
Rank#8
0%25%50%75%100%Nov 3Deel 17%

Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.

Media

Website and product screenshots for Deel

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Deel

All prompts

Which payroll platform has the best reviews?

However, Deel and Patriot Software are also excellent contenders.

ChatGPT · run of Nov 3

Top payroll platform options for B2B SaaS companies

My shortlist is Rippling, Gusto, Deel, ADP, and Remote, with Justworks also worth considering.

ChatGPT · run of Nov 3

Best payroll platform for startups

However, Rippling, Deel, and Justworks may be better depending on your hiring plans, HR needs, and company structure.

ChatGPT · run of Nov 3

Best payroll platform for startups

Deel (Best for international contractors and remote global teams)

Google AI Mode · run of Nov 3

Which payroll platform has the best reviews?

Deel (Rated ~4.7/5) – Frequently top-rated for international contractor and global payroll transparency.[](https://www.g2.com/categories/payroll)

Google AI Mode · run of Nov 3

Which payroll vendors do analysts recommend?

Deel — The dominant analyst recommendation for global payroll, compliance, and distributed teams scaling across international borders with EOR (Employer of Record) needs.

Google AI Mode · run of Nov 3

Top payroll platform options for B2B SaaS companies

For a B2B SaaS company, the strongest payroll shortlist is Rippling, Gusto, Deel, Justworks, ADP Workforce Now, and Paylocity.

Perplexity · run of Nov 3

Best payroll platform for startups

Global hiring from the beginning: Deel or Rippling.

Perplexity · run of Nov 3

Products & features

What Deel sells

Deel Payroll

Local and global payroll across countries, with 150+ currencies supported.

Deel HR

HR system for every worker, covering worker data and HR workflows.

Deel IT

Devices and IT support for distributed teams, anywhere.

Deel Benefits

Set up benefit plans, handle enrollment and sync deductions.

Deel Hire

Hire anywhere in days, with compliance handled.

Deel Mobility

Visas handled in-house, end to end.

Strengths engines cite

  • International compliance, contractor management, and localized payroll across 50+ countries
  • Best for global and remote teams
  • Top-rated for international contractor and global payroll transparency
  • Strong fit for international hiring and EOR needs
  • Highly rated on Capterra for international employees and contractors

Target market & buyers

Companies from startups to enterprise that hire and pay remote and international teams.

Notable customers include Shopify, Nike, Klarna.

IndustryPrimary use case
Legal servicesUnifying payroll across a multi-country operation, covering six jurisdictions (Bowmans).

Funding & recent developments

Funding

RoundYearAmount
Series D2021$425M
Series C2021$156M
Series E2025$300M
Latest known roundTotal raised
Series E$650M

Recent developments

  1. Nov 2026SecurityDeel Security launched

    Deel Security checks job candidates and employees for identity fraud, from application through employment.

  2. Jul 2026CompanyMotion to strike claims in Rippling lawsuit

    Deel asked a judge to strike key claims in Rippling's suit, arguing the central witness has effectively refused to testify. Deel denies the allegations.

  3. May 2026CompanyAcquisition of Sastrify

    Deel acquired Sastrify, a German software procurement and spend management platform.

  4. Mar 2026ProductBig Deel 2026 platform updates

    Deel announced its largest set of platform updates, including a native ATS and a redesigned mobile app, and launched Deel Enterprise Operations.

  5. Feb 2026PartnershipMoonPay partnership for stablecoin payroll

    Workers can receive payroll in stablecoins through a partnership with MoonPay, first in the UK and EU.

Competitive landscape

How Deel compares with its top three alternatives

All alternatives

Deel most often appears alongside Rippling, Gusto, ADP Workforce Now in AI answers.

vsDeel vs Rippling16.7% vs 28.7% visibility · Rippling leadsFull comparison vsDeel vs Gusto16.7% vs 49.2% visibility · Gusto leadsFull comparison vsDeel vs ADP Workforce Now16.7% vs 34% visibility · ADP Workforce Now leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Deel16.7%6.2%New$14 / seat / mo
Rippling28.7%7.8%NewPricing not available
Gusto49.2%11.4%NewPricing not available
ADP Workforce Now34%8.7%NewPricing not available
QuickBooks Payroll26.8%8.2%NewPricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 52% · Neutral 37% · Mixed 11% of 27 engine answers that mention Deel

Praised for

  • International compliance, contractor management, and localized payroll across 50+ countries
  • Best for global and remote teams
  • Top-rated for international contractor and global payroll transparency
  • Strong fit for international hiring and EOR needs
  • Highly rated on Capterra for international employees and contractors

Criticised for

    Pricing

    Per seat pricing

    Full pricing
    Hire (Recruiting)$14per worker per month
    Hire Contractors$49per contractor per month
    Contractor of Record$325per contractor of record per month
    US PEO Employee$125per US PEO employee per month
    Employer of Record (EOR)$599per EOR employee per month

    Cite as: SlateIndex, “Deel AI visibility profile”, https://slateindex.ai/brand/deel, data of Nov 3, 2026. Licence: CC BY 4.0.