Web Analytics AI visibility leaderboard
Web Analytics tools help data and analytics teams understand website traffic. Buyers increasingly start this search inside AI assistants, which narrow 45 vendors down to a shortlist of three to five.
- Google Analytics leads Web Analytics with an AI visibility score of 68.6 and appears in 79% of AI answers about Web Analytics (SlateIndex, Nov 2, 2026).
- AI engines named 45 Web Analytics brands; Google Analytics, Matomo and Plausible hold 30% of all mentions.
- Google Analytics leads on all 3 engines.
- amplitude.com is the most cited source for Web Analytics, with 6.9% of citations.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Where vendors stand in Web Analytics
8 brands shown: 1 Leader, 1 Consensus Pick, 4 Authority Builders and 2 Challengers. Matomo is the only brand above both lines.
| Brand | Mention rate | Citation authority | Answers citing own site | Position |
|---|---|---|---|---|
| Google Analytics | 79% | 21.9% | 14 of 64 | Consensus Pick |
| Matomo | 60.5% | 43.5% | 20 of 46 | Leader |
| Amplitude | 54.3% | 46.2% | 18 of 39 | Authority Builder |
| Mixpanel | 51.8% | 24.4% | 10 of 41 | Challenger |
| Plausible | 49.4% | 42.1% | 16 of 38 | Authority Builder |
| Adobe Analytics | 42% | 20.6% | 7 of 34 | Challenger |
| PostHog | 39.5% | 50% | 14 of 28 | Authority Builder |
| Fathom Analytics | 24.7% | 45% | 9 of 20 | Authority Builder |
Leaderboard
Brands mentioned in AI answers in the weekly run of Nov 2. Every engine ranks Google Analytics first.
From audit to execution, Slate’s AEO team gets your brand into the answers buyers read.
Visibility score trend
Weekly runs over the last 60 days, top 8 brands. Click a name to hide or show its line.
Google Analytics leads Web Analytics at 68.6%. Changes appear after the second weekly run.
Prompts in Web Analytics
The buyer questions SlateIndex runs for this category every week.
Most cited sources
Where engines get their information when they answer Web Analytics prompts.
| Source | Type | Share of citations | Citations | Prompts |
|---|---|---|---|---|
| amplitude.com | Brand site | 42 | 16 | |
| matomo.org | Brand site | 33 | 20 | |
| google.com | Brand site | 27 | 18 | |
| toolradar.com | Web | 25 | 12 | |
| posthog.com | Brand site | 21 | 14 | |
| plausible.io | Brand site | 20 | 15 | |
| rankite.com | Web | 17 | 12 | |
| adobe.com | Brand site | 14 | 8 | |
| contentsquare.com | Brand site | 13 | 7 | |
| technologychecker.io | Web | 13 | 9 | |
| mixpanel.com | Brand site | 12 | 10 | |
| microsoft.com | Web | 9 | 9 | |
| usefathom.com | Brand site | 9 | 7 | |
| uxcam.com | Web | 9 | 7 | |
| fullstory.com | Brand site | 8 | 4 | |
| gartner.com | Analyst | 8 | 6 | |
| similarweb.com | Brand site | 8 | 8 | |
| softwareadvice.com | Review site | 8 | 6 | |
| capterra.com | Review site | 7 | 5 | |
| swetrix.com | Web | 7 | 5 | |
| g2.com | Review site | 6 | 4 | |
| peerspot.com | Web | 6 | 6 | |
| cloudflare.com | Brand site | 5 | 5 | |
| crazyegg.com | Brand site | 5 | 5 | |
| gtmanalytics.org | Web | 5 | 4 |
All vendors in Web Analytics
Every Web Analytics brand tracked by SlateIndex.
Compare the leaders
Web Analytics in AI answers: questions
Which Web Analytics software do AI assistants recommend most?
Google Analytics, Matomo and Plausible are recommended most often. Google Analytics leads with an AI visibility score of 68.6 and appears in 79% of answers (data of Nov 2, 2026).
Which Web Analytics tool do ChatGPT, Perplexity and Google AI Mode recommend?
ChatGPT puts Google Analytics first (77.8), Perplexity puts Google Analytics first (64.4) and Google AI Mode puts Google Analytics first (63.5).
Which sources do AI engines cite for Web Analytics?
amplitude.com (6.9%), matomo.org (5.4%) and google.com (4.4%) are cited most often in answers about Web Analytics.
How is the Web Analytics ranking calculated?
SlateIndex asks ChatGPT, Perplexity and Google AI Mode 30 Web Analytics buyer questions every week and scores each brand by how often and how high it appears in their answers. The methodology page has the formulas.
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Cite as: SlateIndex, “Web Analytics AI visibility leaderboard”, https://slateindex.ai/category/web-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.