Parse.ly
NewOwn your audience. Own your future.
#42 of 45 in Web Analytics400 customers (per parse.ly)
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Parse.ly ranks #42 of 45 in Web Analytics with an AI visibility score of 0 (SlateIndex, Nov 2, 2026).
- Parse.ly is most visible on ChatGPT (0) and least on Perplexity (0).
- AI engines name Parse.ly in 0 of the 30 Web Analytics buyer prompts SlateIndex tracks.
About
Company details for Parse.ly
Parse.ly is a content analytics platform for newsrooms, publishers and marketing teams. It shows real-time audience engagement with each piece of content and offers a recommendation API that serves personalized content on sites. It also includes a data pipeline that sends raw event-level data to data warehouses, and AI Insights that give plain-English answers and headline testing. It ranks #42 of 45 in Web Analytics on SlateIndex and has a visibility score of 0 in the latest weekly run.
Founded in 2009 and headquartered in San Francisco, the company employs 1,001–5,000 people. It has raised about $13M. Its differentiator: shows what audiences are doing right now and what to do next, using engaged time rather than only pageviews and sessions.
- Website
- parse.ly
- Categories
- Web Analytics
- Company size
- 1,001–5,000 employees
- Headquarters
- San Francisco
- Founded
- 2009
- Company type
- Division of Automattic
- Funding
- Series A · $13M raised
- Customers
- 400 · per parse.ly/customers
- Deployment
- Cloud-based
- Platforms
- WordPress, Any CMS or publishing system
- Compliance
- SOC 2, ISO 27001, GDPR, CCPA
Read from en.wikipedia.org, poynter.org, g2.com, linkedin.com, parse.ly, tracxn.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for Parse.ly
AI mentions & citations
Recent answers that name Parse.ly
No mentions in the latest run.
Products & features
What Parse.ly sells
Analytics Dashboard
Dashboard for content performance with real-time data and conversions reporting.
Content API
API that serves recommended content personalized to the audience and objectives.
Data Pipeline
Sends raw, real-time event-level data from websites and apps to a data warehouse.
AI Insights
Plain-English answers, headline testing while content is live, and access from AI assistants via MCP.
Target market & buyers
Editors, content marketers and enterprise content teams at publishers and brands.
Notable customers include Slate, Minnesota Timberwolves, HelloFresh, NAPCO Media, USA TODAY Co..
| Industry | Primary use case |
|---|---|
| Publishing and news media | Content strategy, measuring engaged time, and recirculating content with the recommendations API. |
| Brands and consumer companies | Reporting on the metrics that decide which content to publish and how it is distributed. |
| Entertainment and sports | Showing fans which content is trending through a content personalization widget. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Accelerator | 2009 | $0M |
| Series A | 2011 | $1M |
| Series A | 2013 | $5M |
| Series B | 2017 | $7M |
| Series A | — | $2M |
| Latest known round | Total raised |
|---|---|
| Series A | $13M |
Recent developments
- Oct 2025ProductHeadline Testing in WordPress plugin
Headline Testing can be configured inside the Parse.ly WordPress plugin.
- Sep 2025ProductSimplified dashboard navigation
A simplified dashboard navigation was announced, rolling out September 29, 2025.
- Jul 2025ProductAI Assist and headline test alerts
AI Assist, a chatbot feature in the dashboard, and alerts for headline tests were introduced.
- May 2025ProductHeadline Testing opens in beta
Headline Testing & Optimization opened in beta, letting users test up to ten headline variants.
Cite as: SlateIndex, “Parse.ly AI visibility profile”, https://slateindex.ai/brand/parse-ly, data of Nov 2, 2026. Licence: CC BY 4.0.