Snowplow
NewThe Real-Time Customer Context Layer for AI
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Snowplow ranks #44 of 45 in Web Analytics with an AI visibility score of 0 (SlateIndex, Nov 2, 2026).
- Snowplow is most visible on ChatGPT (0) and least on Perplexity (0).
- AI engines name Snowplow in 0 of the 30 Web Analytics buyer prompts SlateIndex tracks.
About
Company details for Snowplow
Snowplow collects event-level behavioral data from websites, apps and AI agents and delivers it in real time, validated and enriched, to a customer's own warehouse, lake or stream. Its Signals product provides live customer context for AI agents and personalization. Snowplow is offered as a fully managed platform or deployed in the customer's own cloud account. It ranks #44 of 45 in Web Analytics on SlateIndex and has a visibility score of 0 in the latest weekly run.
Founded in 2012 and headquartered in London, United Kingdom, the company employs 51–200 people. It has raised about $55M. Its differentiator: event-level behavioral data delivered to your own warehouse, lake or stream, without black-box modeling or vendor-locked schemas.
- Website
- snowplow.io
- Categories
- Web Analytics
- Company size
- 51–200 employees
- Headquarters
- London, United Kingdom
- Founded
- 2012
- Company type
- Private, venture-backed
- Funding
- Venture capital round (investor not attributed) · $55M raised
- Pricing
- Contact sales · usage-based
- Free trial
- 14-day free trial
- Deployment
- Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow
- Platforms
- AWS, Google Cloud, Azure
- Compliance
- ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023
- Support
- 24/7 customer support, Technical Services
Read from linkedin.com, snowplow.io, g2.com, mrweb.com, cbinsights.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for Snowplow
AI mentions & citations
Recent answers that name Snowplow
No mentions in the latest run.
Products & features
What Snowplow sells
Snowplow Platform
Fully managed, scalable pipelines that collect real-time behavioral data into your cloud data platform.
Snowplow Signals
Real-time customer context and behavioral attributes for AI agents and personalization.
Snowplow Identities
Identity product, generally available since April 2026.
Snowplow Assistant
AI assistant in the Snowplow console, launched May 2026.
Snowplow MCP server
Lets developer coding tools work with Snowplow environments, launched May 2026.
Target market & buyers
Digital-first companies in gaming, retail, media, travel and other consumer-facing sectors
Notable customers include Strava, HelloFresh, Auto Trader, Burberry, DPG Media, Experian, Condé Nast, FanDuel.
| Industry | Primary use case |
|---|---|
| Media & Entertainment | Optimizing the audience experience in real time |
| Retail & Ecommerce | Building a Customer 360 so client advisors see online browsing behavior |
| Gaming | Player analytics and in-game behavior |
| Travel | Customer 360 data for airline partners |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2019 | — |
| Series A2 | 2021 | $10M |
| Series B | 2022 | $40M |
| Venture capital round (investor not attributed) | 2023 | — |
| Latest known round | Total raised |
|---|---|
| Venture capital round (investor not attributed) | $55M |
Recent developments
- Aug 2026SecuritySnowplow announced ISO 42001 certification
Snowplow announced certification to ISO/IEC 42001:2023, the AI management system standard.
- Jun 2026CompanyRecognized as Leader in Snowflake's Modern Marketing Data Stack Report
Snowplow was named a Leader in Snowflake's Modern Marketing Data Stack Report for the third consecutive year.
- May 2026ProductLaunch of Snowplow Assistant and MCP server
Snowplow launched Snowplow Assistant and an MCP server.
- Apr 2026ProductGeneral availability of Snowplow Identities
Snowplow Identities became generally available.
- Feb 2026CompanyNamed Real-Time Analytics Platform of the Year
Snowplow was named Real-Time Analytics Platform of the Year in the 2026 Data Breakthrough Awards.
Pricing
Usage-based pricing
Cite as: SlateIndex, “Snowplow AI visibility profile”, https://slateindex.ai/brand/snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.